This panel session explores the use of virtual crowds solutions and even a fully virtual stadium as a way to keep fans engaged with their clubs and preserve the excitement of sports. The experts discuss how AR solutions can help competitions, broadcasters and clubs capitalise on their live matches by providing simple intuitive advertising insertions, and ask the questions:

Is there any way AR enhances storytelling?

How does AR facilitate the audience to digest large data sets (eg. in Elections or Sports)?

How can live events benefit from AR/VR?

How about real-time postproduction? How do virtual sets help change the way series and film is produced today?

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