Monetise
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Industry TrendsDTG2023: The Media Bill, OFCOM and ITVX Forge the Bigger Picture
The DTG’s annual conference, hosted by TV/radio presenter Sasha Twining, covered a dozen subjects under the banner of The Bigger Picture. Monetisation has cast a nasty shadow over streaming, and consumers are consumed by financial concerns that have shunted them towards nostalgia. George Jarrett reports.
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Industry Trends
Driving Fan Engagement: Metaverse, NFTs and the Need to Be Genuine
Especially in this digital age, the need to cultivate a direct relationship with your fans has never been more important or necessary. Whether sports club, league or broadcaster, engagement is the key to success across the board, discovers Mark Mayne.
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Industry Trends
ROI generator: How to Convert Password Sharing into Subscriber Growth
The latest IBC webinar, titled ‘Converting Password Sharing into Subscriber Growth’, took a deep dive into the topic of password sharing, both from a prevalence point of view, and also from an enterprise perspective.
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Industry Trends
WBD’s Dave Duvall: Cloud migration, remote production and ‘creating the unexpected’
As CIO of Warner Bros. Discovery, Dave Duvall is steering the media giant through a dazzling array of technology shifts without recent precedent, writes David Davies.
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Industry Trends
SMPTE: The power of smart contracts awaits the media industry
Offering twinned creative technology and technical infrastructure strands, running simultaneously in the NFT2 and NFT3 theatres, the SMPTE UK Media Technology Conference 2022 marked 29 June as the day it created a new, modern media image for itself in the UK. George Jarrett reports.
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Industry Trends
Beating the bear: The streaming market in numbers
If the last few years have taught us anything, it has to be that expectations can always be confounded, and that what happened last month is no guide to what will happen next.
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Industry Trends
The future of AI in analytics - ROI is crucial
In the IBC 365 webinar AI and Analytics, broadcasters and data experts discussed the changing expectations of analytics and the tricky question of calculating ROI.
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Industry Trends
Apple scoring MLS rights is part of a growing SVOD trend
The broadcast game is changing. In the pursuit of growth, streaming platforms are turning their attention to grabbing sports rights from traditional broadcasters.
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Industry Trends
SVOD to AVOD: Rethinking OTT monetisation
For a decade, the landscape for TV has been gradually shifting, with the dominance of traditional satellite and cable TV eroded by the likes of Netflix and Hulu, pioneers of the streaming SVOD market. The pandemic and its enforced lockdowns delivered a literal captive audience for video-on-demand platforms, and subscriber ...
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Industry Trends
Dynamic ad insertion: A win-win-win proposition?
Times are changing as big VOD players start to turn back to advertising after years of championing subscription-only models.
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Industry Trends
Sports broadcasting and the gambling boom
Changes to laws related to gambling -particularly in the US - have led to a boom in activity among broadcasters, bookmakers, rights holders and data firms
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Industry Trends
The pursuit of personalisation and the evolution of dynamic ad insertion
DAI technology is becoming more powerful and flexible as content creators seek to serve more platforms and devices effectively with relevant high-quality advertising.
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Industry Trends
Indy 500: Blackouts and embracing broadcast innovation
The sporting spotlight on this weekend’s Indianapolis 500 is more intense than ever. Not only will the race be the largest spectator event since Covid-19 struck last spring, but also the 105th running of one of the world’s most iconic motor sports events has again raised the issue of the ...
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Industry Trends
Analysis: What the WarnerMedia and Discovery merger means for the media industry
Will the merger of WarnerMedia with Discovery give it the scale to compete globally? Kate Bulkely considers what impact it will have on the media landscape and how competitors will react.
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Industry Trends
The sale of BT Sport and the relationship between content and telcos
Despite huge investments, the track record of telcos in the content business is decidedly mixed. Does BT’s plan for a full or partial sale of its sports pay-TV business signal that telcos are rethinking the idea of investing in content?
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Industry Trends
How We Built It: hayu’s AWS-based data and personalisation platform
OTT provider hayu has boosted its customer experience with tailored viewing recommendations using a system developed by Merapar that leverages machine learning algorithms.
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Industry Trends
OTT monetisation
The concept of a captive audience has assumed new meaning over the last 12 months as much of the world has experienced successive lockdowns. Whilst this was always likely to result in a significant increase in demand for streaming services, it has also prompted collaboration between service providers and vendors. ...
