Monetise
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Industry Trends2020 in review: Mergers and acquisitions
2020 was predicted to see significant M A activity across the media and entertainment space, but did the coronavirus slow down consolidation?
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Industry Trends
2020 in review: How commercial broadcasters have coped with coronavirus
Advertising revenue reductions have hurt Europe’s commercial broadcasters badly during 2020.
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Industry Trends
Analysis: The state of the TV advertising market in 2020
TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery.
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Industry Trends
Ad tech round-up: Advertising innovation and content monetisation
Ad tech products, platforms and services are becoming increasingly more sophisticated, particularly as innovative approaches are required to drive up ad spending in the wake of the coronavirus pandemic. Anne Morris rounds up some recent launches.
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Industry Trends
Addressable ads: Delivering a personalised viewing experience
Addressable advertising is huge, promising greater engagement with viewers and therefore healthier return for advertisers than other forms of marketing, but it can still be rather mysterious for the uninitiated. Guided by a panel of experts, this webinar will help you explore the benefits, and the challenges, of addressable advertising, ...
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Industry Trends
Welcome to IBC SHOWCASE
As IBC SHOWCASE gets underway, IBC CEO Michael Crimp welcomes the industry to IBC’s digital show
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Industry Trends
Vivendi and Mediaset: the end of hostilities?
After a long-running feud, there are signs that Vivendi and Mediaset may soon resolve their differences. Does this mean that Mediaset’s ambition of creating a pan-European TV champion to counter US streaming giants might one day be realized?
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Industry Trends
Rights management: pandemic pushes broadcasters to monetise archive content
With a dramatic reduction in the amount of live content including sports, broadcasters and other content creators are seeking to monetise ‘back-catalogue’ material more effectively, writes David Davies.
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Industry Trends
Aggregation part 2: Rise of the Super Aggregator
There is too much money at stake to blindly operate business as usual but what do pay-TV operators and SVODs need to do to survive? Adrian Pennington looks at competition in the second part of IBC365’s Super Aggregators report
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Industry Trends
The outlook for esports
Ticket sales for live events might be down, but esports sponsorship, media rights and advertising revenues have held up surprisingly well during the coronavirus pandemic, with predictions for long term growth remaining robust.
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Industry Trends
Can AI help producers beef up back catalogue revenues?
Coronavirus has hit producer revenues hard by stalling production around the world. Can AI-based ad insertion technology help them to squeeze incremental revenues from their back catalogue at such a challenging time?
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Industry Trends
Streamers’ password sharing problem
Before coronavirus struck, the streamers looked to have password sharing in their sights amid estimates that it was costing billions of dollars in lost revenue. The issue has gone quiet for now – but that is likely to change.
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Industry Trends
Which platforms will gain from the Facebook ad boycott?
With more than 160 major companies pulling their advertising from Facebook, traditional platforms like TV through to digital giants such as Amazon, TikTok and YouTube look set to benefit.
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Industry Trends
Live TV sports rights to take a Covid-19 hit?
As sports return to our screens, analysts are predicting a downturn in the sports broadcast rights market. But what will be the longer-term impact? Ross Biddiscombe investigates.
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Industry Trends
Ad industry spots money in the cloud
Slowly but surely, the advertising industry is switching on to the financial advantages of the cloud to help simplify the delivery of multiple versions of commercials around the world, and to make addressable TV advertising a reality.
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Industry Trends
Product Launches & Press Events
IBC365 presents a roundup of the virtual events, webinars, product launches, podcasts and demonstrations currently being offered online.
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Industry Trends
Brands look to capitalise on esports growth
Lockdown has seen a surge in competitive video gaming, causing advertisers to take a closer look at esports as a medium.
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Industry Trends
Earnings review: Disney, ITV, WarnerMedia count cost of coronavirus
IBC365 recounts the standout company results in the media and broadcast industry.
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Industry Trends
Ad tech market heats up
The past few weeks have seen a number of digital players launch or revamp ad tech platforms, as well as new ISBA research showing that half of online ad spending goes to industry middlemen.
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Industry Trends
Industry moves: Grass Valley, GB Labs, BBC Studios
IBC365’s update on company appointments, resignations and restructures across the content and broadcast industry.
