Avid has extended its media production portfolio with the availability of MediaCentral | Sync, a secure backup solution available by subscription that protects television news organisations and other production environments against unexpected storage and database loss.

MediaCentral | Sync enables disaster recovery and business continuity workflows by automatically replicating media and any associated metadata to a second production management system, minimising the risk of production delays by ensuring reliable data backups.

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MediaCentral | Sync protects production environments against unexpected storage and database loss

MediaCentral | Sync provides flexible media and metadata backup options, allowing users to choose when and where to back up specific assets through a web-based user interface. In addition to being fully integrated with Avid Nexis storage, users can connect MediaCentral | Sync to multiple MediaCentral | Production Management systems while maintaining their existing workflows, gaining protection as part of an end-to-end production solution.

“Downtime is simply not an option in today’s fast-paced, always-on production environments where having access to media in a timely manner is essential for success,” said Raul Alba, director of product marketing - media and cloud, Avid. “Media organisations need confidence that, in the event of a disaster, their valuable content is safe and can be quickly restored without impacting production operations.”

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