Setplex, which provides software for OTT service providers, has been selected by MaxBet TV to launch what is claimed to be the industry’s first casino and gambling-centric television network.
MaxBet TV plans to use the Setplex OTT platform to provide a linear television channel with original programming to its global audience.
Online gambling consists of playing casino games, poker and/or sports betting via the Internet. Setplex noted that the online gambling market is seeing growth in many regions, which it attributed to market factors such as regulatory advancement, the proliferation of mobile technology via smartphones and apps, and higher trust from gamblers playing and paying online.
Mike McKiski, co-founder and chief operating officer for MaxBet TV, said: “The NoraGO system offered by Setplex is easy to use, includes an unrivalled array of features and functionality, and has the ability to support a diverse global viewership from the day of launch. Through our partnership, we will be able to deliver an absolutely stunning user experience. After evaluating multiple other OTT platforms, we believe Setplex is the best in the business.”
MaxBet TV’s television channel will include original programming and content, such as game play videos from the world’s top gambling influencers, how-to-play tutorials for those seeking to learn more about the gambling industry, original produced content featuring interviews with gambling executives, celebrity content, and more.