Claro Colombia, the largest mobile telecommunications provider in the country, has selected the Nagra OpenTV Video Platform to power its newly launched Claro Box TV.

Unveiled in June, the Android TV-based set-top box enables Claro Colombia’s clients to watch the content they want, when they want, with advanced services including video-on-demand, start-over, catch-up TV, cloud DVR and remote control voice assist. It provides them with a modern user experience that aggregates and bundles third-party apps and services including Netflix which is already integrated into the Claro Box.


Claro Box TV allows customers to access more than 300 applications

Subscribers will soon also have the option to have their Netflix account charges posted directly to their Claro monthly bill, positioning the operator as the prime aggregator for all digital entertainment needs through a single, Claro-branded app.

Claro Box TV also allows customers to access more than 300 applications from Google Play and all Google services available on Android TV systems from a single device.

“Our clients are the most important and we want them to enjoy the latest in innovation and technology,” said Walter Borda, corporate director strategic planning & innovation at Claro Colombia. “Our Claro Box TV is the evolution of the experience and entertainment so that Colombians can enjoy it all in one place.”

Nagra’s data-driven business analytics tools also provide active monetisation offerings, allowing Claro Colombia to increase customer satisfaction and loyalty through a more personalised experience.

Additionally, with the OpenTV Video Platform, Claro Box TV centralises content, tariffs and accounts into one management platform that, in conjunction with Android TV, allows Claro Colombia to market an aggregated OTT service and associated user experience that is competitive and compelling to existing and future customers.

“Claro Colombia is a great example of how today’s pay-TV operators can use the Nagra OpenTV Video Platform to address today’s aggregation challenge head-on,” said Xavier Fustagueras, SVP sales americas at Nagra. “Claro Box TV is a clear demonstration of that, delivering an innovative and forward-looking service that not only provides customers with a centralised, aggregated offering that delivers the features consumers demand, but also optimises Claro Colombia’s own content and connects consumers with other major streaming service provider catalogues.”