Adrian Pennington
Adrian Pennington is a journalist, editor and commentator in the film and TV production space. He has produced and chaired conference sessions, co-written a book on stereoscopic 3D, edited several publications and is copywriter of marketing materials for the industry.
Industry TrendsBehind the Scenes: Emilia Pérez
Cinematographer Paul Guilhaume explains how a transgender cartel musical is told with magical realism.
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Industry TrendsAI’s evolution in the ad space
AI has the potential to automate point tasks in the existing ad management chain and even to transform the entire way media is transacted.
Industry TrendsProject Lantern: TV ads and the outcomes business
In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?
Industry TrendsBehind the Scenes: Anora
Semi-improvised, guerrilla-style filmmaking brings gritty realism to Sean Baker’s beleaguered love story.
Industry TrendsContextual advertising proves its worth
Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV’s Rhys McLachlan to discover how it’s making an impact.
Industry TrendsAdobe unveils editing upgrades as Firefly labelled first GenAI video model “safe for commercial use”
Adobe says it has worked closely with professional video creators to advance the Firefly Video Model with a particular emphasis on generative editing, reports Adrian Pennington.
Industry TrendsNAB Show New York: US broadcasters tackle challenges of a shifting landscape
Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.
Executive InterviewsModelling intent: How evolution of AI will turbocharge creative capabilities
Framestore’s CTO Lincoln Wallen says the creative industries should acknowledge the art of math to craft new interactive AI-driven social experiences.
Executive InterviewsRole models: responsibility for diversity goes beyond DEI departments
Miranda Wayland, CEO of Creative Diversity Network says the focus on individual DEI executives and departments misses the bigger picture. Adrian Pennington reports.
Industry TrendsBehind the Scenes: SFX and dynamic lighting merge worlds in Beetlejuice Beetlejuice
Tim Burton and Michael Keaton’s return to the fantasy horror comedy hit is lensed by Greek-Cypriot cinematographer Haris Zambarloukos. Adrian Pennington reports.
Industry TrendsBehind the Scenes: Sharp editing gets the best from Slow Horses
The misfits of British intelligence return for a fourth outing with Robert Frost in the editor’s chair.
Daily NewsUnlocking the power of live and archive using AI
AI is barely out of the box, but it is already being applied in action to super-scale fan engagement of sports. A leader in this regard is Olympic Broadcasting Services, which was able to leverage the tens of billions of data points collected across the Paris Games in real-time to ...
News“New kid on the block” looks to deliver on Mobile TV’s promise
In the two-part session titled “Mobile TV - Finally?”, Peter Siebert of IEEE BTS, Jordi Gimenez of 5G MAG and Thomas Stockhammer of Qualcomm explored the potential of 5G Broadcast technology in transforming media consumption.
Executive InterviewsIBC Conference preview – Day 3: The evolution of live sportscasting - it’s rocket science
Claire Wilkie, Founder and CEO of Limitless Broadcast discusses the ingredients needed for a successful remote production and how “change happens”, whether everyone wants to get on board or not.
NewsIBC Conference: Keeping AI honest
IBC2024: In the session titled ‘Can AI be regulated? What public policy can(‘t) do to address AI risks’, speakers Renard Jenkins, President of SMPTE, and Francois Lavoir, Senior EU Policy Advisor for the EBU, debated some of the responses to the new risks created by the rapid development of AI ...
Daily NewsStreamers push to profitability
Desperate to find a balance between profitability and growth media companies are throwing business models at the wall, a trio of leading execs told the IBC Conference.
Executive InterviewsIBC Keynote preview - Paramount CTO Phil Wiser: “Content creation is our bedrock”
The media landscape is changing in dramatic ways. Paramount CTO Phil Wiser says the transition to digital can be managed astutely with the right blend of technology, business and, crucially, of content.
Executive InterviewsIBC Conference preview: Uncovering the truth behind macro trends in the media industry
The media and entertainment market is set to exceed $1tn in 2024, driven by the explosive growth in streaming video, but how many people really understand the dynamics behind the trend? IBC365 speaks with Omdia’s Maria Rua Aguete to learn more.
Daily NewsSkills and diversity front and centre at IBC2024
IBC has hosted the first dedicated global forum for knowledge-sharing to secure the long-term future of the industry with diverse media, technical and engineering talent.
Executive InterviewsIBC Keynote: Prime Video backs AI to redefine intuitive streaming
Prime Video and Amazon MGM Studios Technology’s Girish Bajaj shares the latest on a complete user experience redesign, from leveraging AI to improve search and personalisation, to nurturing growth in shoppable TV.
