In a virtual IBC Show Keynote yesterday in the Forum, Marco Tempest, Director’s Fellow Alumni, MIT Media Lab, Creative Technologist for NASA Jet Propulsion Laboratory, and Founder of MagicLab.nyc, revealed an impressive new technology with big implications for virtual production and the metaverse.
Using the compact technology, which he has dubbed “the metaverse in a carry-on”, Tempest carried out a live demonstration that combined generative AI, mixed reality, storytelling, gestural sensing and swarm robotics to provide a glimpse into the future of augmented experiences.
Tempest coined the term “techno-magic” to explain the interaction between societal evolution and technology to create new and “impossible” experiences. He explained how this new technology allows users to create new forms of presentations on an epic scale, with visualisations that make them more engaging and immersive.
“The metaverse is already taking shape at a corporate level, and companies are now seeking virtual space in which to share knowledge, experiences and even work,” he told the audience. “I think it’s the first time ever that we’ve been confronted with a technological wave that doesn’t require technologists to take advantage of. That accessibility for non-technical people will change our landscape quite a bit.”
You are not signed in
Only registered users can comment on this article.
Adolescence and The Celebrity Traitors lead winners of Bafta TV Craft Awards
Adolescence and The Celebrity Traitors led the winners for this year’s Bafta Television Craft Awards, taking home two prizes each.
Luma, Wonder Project, and AWS launch AI production services company
AI video generation startup Luma and US production outfit Wonder Project have launched a new production services company, backed by Amazon Web Services, which combines generative AI and traditional filmmaking.
RTL unveils management team after Sky Deutschland takeover
European broadcasting giant RTL Group has unveiled a new German management team for RTL Deutschland, days after gaining regulatory approval for its takeover of pay-TV operator Sky Deutschland.
LaLiga claims record blow against audiovisual piracy
Spain’s Criminal Chamber of the National Court has reportedly handed down one of the largest compensation awards in the history of Spain for an intellectual property offence to LaLiga football league, in a record blow against audiovisual piracy.
Iceland’s RÚV partners with Leyra
Icelandic national broadcasting service, Ríkisútvarpið (RÚV), is the first public broadcaster to launch on OTT platform Leyra


