In a virtual IBC Show Keynote yesterday in the Forum, Marco Tempest, Director’s Fellow Alumni, MIT Media Lab, Creative Technologist for NASA Jet Propulsion Laboratory, and Founder of MagicLab.nyc, revealed an impressive new technology with big implications for virtual production and the metaverse.
Using the compact technology, which he has dubbed “the metaverse in a carry-on”, Tempest carried out a live demonstration that combined generative AI, mixed reality, storytelling, gestural sensing and swarm robotics to provide a glimpse into the future of augmented experiences.
Tempest coined the term “techno-magic” to explain the interaction between societal evolution and technology to create new and “impossible” experiences. He explained how this new technology allows users to create new forms of presentations on an epic scale, with visualisations that make them more engaging and immersive.
“The metaverse is already taking shape at a corporate level, and companies are now seeking virtual space in which to share knowledge, experiences and even work,” he told the audience. “I think it’s the first time ever that we’ve been confronted with a technological wave that doesn’t require technologists to take advantage of. That accessibility for non-technical people will change our landscape quite a bit.”
You are not signed in
Only registered users can comment on this article.
Sociate AI targets the relevance gap in AI-generated advertising
Sociate AI is set to launch a campaign generation platform and demonstrate it at IBC2026, promising to turn emerging audience trends into relevant, ready-to-run campaigns in minutes.
Dutch broadcaster Avrotros pulls out of Eurovision 2027
Dutch broadcaster Avrotros has pulled out of next year's Eurovision Song Contest in protest at Israel's participation amid the war in Gaza.
DAZN renews Serie A rights in UK and Ireland
Sports streamer DAZN has renewed its Serie A rights in the United Kingdom and Ireland for the 2026-27 season.
European and North African broadcasters sign on for Mediterranean Games
A total of 14 broadcasters across 13 countries have teamed up to bring the Mediterranean Games Taranto 2026 to audiences across Europe and North Africa.
Top streamers rein in subscription price rises amid cost-of-living crunch
Netflix, Amazon, and Disney+ have started to rein in subscription price increases as consumers reach limits of willingness to pay, according to research from Ampere Analysis.


