WoWow, a premium satellite television station in Japan, has integrated NPAW video intelligence, in collaboration with its partner in Japan Innotech Corporation, enabling premium access to live and on-demand content from user’s devices such as smartphones and tablets.

NPAW insights will help build stronger connections with subscribers, discover user needs and new business opportunities, and enhance the WoWow brand.


NPAW insights will help build stronger connections with subscribers

The company recently launched WoWow On-Demand (WOD) as part of its strategy to develop as a premium pay-TV broadcaster.

Priorities for WOD include elevating the quality of experience in real time, as well as speeding up troubleshooting. Technical and operations teams will benefit from NPAW granular monitoring to perform advanced diagnosis, leveraged by artificial intelligence. They will be able to quickly deploy new setups and configurations securely to ensure immediate access to their premium content across all devices to suit customer lifestyles. The company will harness insights to show subscribers they care about them through informed customer services teams.

“Truly understanding our audience, consumption patterns and trends is a game changer to build strong connections with our subscribers. We strive for high-quality experiences. That means being able to deliver immersive experiences across all our platforms, on any device. We want to bring top subscriber entertainment selected by customers in Japan,” said Ichiro Minagawa, general manager, ICT Department and Yuichi Sogo, VOD system development leader at WoWow.

Brian Pang, VP of sales at NPAW APAC, said: “At NPAW and Innotech, we truly believe in WoWow’s mission to be a source of premium entertainment, a box of surprises and interactive experiences. We are thrilled to partner with the WOD team to help drive informed, contextualised decisions with the most accurate, reliable and holistic insights to achieve their strategic goals.”