All IBC2022 articles

  • Markus Gross Disney AI_BR_2964

    Looking back at IBC2022: Going bigger and better at IBC2023


    Over four intense days of innovation, IBC2022 presented new ideas and sparked fascinating discussions, as well as showcasing the latest transformative technologies, systems and services to empower the M&E industry.

  • Women leading the direct-to-consumer revolution

    Women leading the direct-to-consumer revolution


    IBC2022: Google is committed to addressing the diversity and, in particular, the gender gap in the media and entertainment industry. Hear from female executives about their unique experiences leading teams in the direct-to-consumer space, how we can better empower more diverse leadership in media and entertainment, and the actions needed ...

  • Audience Insights
    Industry Trends

    Audience engagement: What broadcasters can learn from YouTube and Twitch


    Online content distribution platforms like YouTube have caused massive shift in thinking, one that led some to prematurely predict the end of more traditional forms of broadcasting, writes Andrew Williams.

  • ray-hennessy-gdTxVSAE5sk-unsplash
    Industry Trends

    Top 10 Trends of 2022: FAST, AI, Virtual production and more


    There’s no arguing it, 2022 has seen quite a few ups and downs - the fact that the Collins Dictionary word of the year was ‘permacrisis’ says a lot. On the positive side though, a return to more normal social mixing post-pandemic has lifted spirits. We’ve seen the return of ...

  • Accelerator - Cloud localization blueprint

    Accelerator - Cloud localisation blueprint


    IBC2022: This IBC Accelerator presents a first-of-its-kind project that brings together an all-star consortium of predominant supply chain software companies and media brands that have explored a definitive blueprint for distributing entertainment content globally.

  • Technical papers: Energy-efficiency

    Technical papers: Energy-efficiency for a more sustainable future


    IBC2022: Whether it is in production, transmission or in personal viewing, media companies are employing technological advances to reduce their consumption of energy as they strive to meet their zero-carbon targets. This informative and entertaining session examines three very distinct approaches towards this objective: The first, by a major ...

  • New opportunities and new audiences on DAB+

    New opportunities and new audiences on DAB+


    IBC2022: Radio broadcasters are taking advantage of the extra features offered by DAB+ digital radio to bring their audience a richer experience on national, regional and local radio. Metadata allows radio broadcasters to stay at the forefront of today’s booming audio market – especially in the highly competitive space of ...

  • Accelerator - 6DOF audio-led narrative and music experiences in the Metaverse

    Accelerator - 6DOF audio-led narrative and music experiences in the Metaverse


    IBC2022: The second of our eight IBC Accelerator showcase sessions reveals POC learnings around how immersive and interactive audio content, particularly 6DOF (six degrees of freedom) impacts content creation and delivery to broadcasters and fans, both experientially and in the metaverse.

  • Advances in video coding

    Technical papers: Advances in video coding


    IBC2022: In this three-paper session we cover both speciality as well as mainstream encoding applications. V-Nova shares its approach and impressive results to encoding 6 degree-of-freedom point clouds with an emphasis on achieving real-time decode on high-end consumer devices. Mediakind explores encoding optimisations for live streamed game content, such as ...

  • Soho Media Club In Conversation with John Oliviera

    Soho Media Club: In Conversation with John Olivieira


    IBC2022: This Soho Media Club session kicks off with an “In conversation with John Olivieira”. John Olivieira, publisher at OneWorld, shares insight into how he got started in the media space as well as discussing the challenges in the industry. John is currently chairman of the board of the European ...

  • Accelerator 5G remote production

    Accelerator - 5G remote production (in the middle of nowhere)


    IBC2022: This breakthrough 5G project demonstrates just how portable and flexible a private 5G ‘network in a box’ can be for a variety of live broadcast production use cases, taking it to some truly remote global locations, as well as to the IBC show itself.

  • Technical papers 5G

    Technical papers: 5G - Tools, trials and media production


    IBC2022: 5G media streaming is a sophisticated infrastructure designed to robustly support the increasing consumption of high-quality video from content providers. To aid understanding and adoption of its capabilities, a suite of open-source tools (5G-MAG) have been developed.

  • Technical papers-The immersive Olympics

    Technical papers: The immersive Olympics


    IBC2022: The breadth and diversity of sport and venue covered by the Olympics considerably magnifies the production challenge. So, to add the complexity of immersivity is impressive. In this two-paper session you learn how 5.1.4 immersive audio was added and used across all sports, as well as the opening ...

  • Regina Bernhaupt

    Technical papers: New approaches to social media


    IBC2022: Among today’s diverse media technologies, social applications play a large role, providing new means for people to communicate and to share opinions and experiences with others.

  • tech paper XR and avatars

    Technical papers: XR and avatars


    IBC2022: Our first paper describes a system for encoding and synthesising facial movements, which are then superimposed on either a realistic or chosen “face” (it can also synthesise those movements from audio speech). Everyone has become very familiar with video-conferencing over the last two years, both professionally and socially – ...

  • The power of piracy data

    The power of piracy data


    IBC2022: Audience demand data must evolve to keep pace with new acquisition, distribution and global direct-to-consumer strategies. But how do you track a global audience consuming film & TV content across different windows or multiple services? Hear how the thrilling potential of piracy data is changing the game, as MUSO’s ...

  • The Future of 5G and MEC

    Panel: The Future of 5G & MEC


    IBC2022: The last in-person IBC took place in 2019. In the ensuing 1,088 days, the entire Media & Entertainment landscape has changed dramatically.

  • Accelerator - 5G XR

    Accelerator - 5G and the arena of the future for XR events


    IBC2022: The first of two 5G-themed Accelerator projects demonstrates how the winning combo of 5G and XR (Extended Realities) have truly pushed 5G’s low latency and connectivity into a bespoke 3D arena-verse of the future, including multi-location, multi-player AR techno-sports and fan hyper-personalisation with 3D advertising using immersive, real-time technologies, ...

  • John Logie Baird lecture- The state of video technology

    The John Logie Baird lecture: The state of video technology and the next 5 years


    IBC2022: VR, 8K, 4K, 3D, HDR, Codecs, Broadcast and Streaming …. the history of video technology has hits, misses and slow burns but innovation has been a constant. We have seen the rapid move to IP across all areas, but what can we expect for the next five years? What ...

  • Cloud based live events, analytics and low latency protocols

    Accelerator - Cloud based live events, analytics and low latency protocols


    IBC2022: This Accelerator project has explored how professional live sports events, with multiple camera feeds, can be delivered at scale with full visibility, including live IP signal ingest, standards conversion, while assessing the impact on latency at each stage of their cloud-based workflows.