The year has barely started, but the tech world has already begun another annual rotation in the form of the perennial Las Vegas consumer technology launchpad, CES2024, writes Mark Mayne.
The show historically plays a substantial role in setting the tone for the tech industry for the rest of the year, as well as highlighting progress on the key trends such as 8K, VR/XR and automotive tech, all of which tend to make a strong showing. Another key question will be around attendee numbers, which recovered post-pandemic to 115,000 visitors in 2023, according to show organiser, the Consumer Technology Association (CTA).
Here we’ll take a look through a selection of the biggest media and tech launches at the show, some of the key trends, and what impact these are likely to have throughout the coming year...
You are not signed in
Only registered users can read the rest of this article.
IBC Content Everywhere: Cloud adoption reaches a critical point
The adoption of cloud-based working practices is an ongoing process within the Content Everywhere industry. While most streaming companies have embraced the cloud, there have been concerns in the past about a lack of strategic focus and whether providers are adopting cloud-native solutions rather than relying on virtualised or cloud-ready solutions.
Virtual production after the hype: Where it actually works now
Virtual production is no longer being treated purely as spectacle or novelty – it is becoming a production tool, with clear strengths, clear limits, and a growing body of experience around how to use it well across a range of budgets. IBC365 investigates.
NAB 2026 technology round-up: “The biggest shifts in media are no longer theoretical”
The 2026 NAB Show has wrapped after welcoming more than 58,000 registered attendees and a host of new tools and technologies intent on shaping the future of media.
NAB 2026 review: “Live immersive production is here, and it’s extraordinary”
If there is a single takeaway from NAB 2026 it’s that the broadcast media industry is rebalancing. The centre of gravity is shifting, the customer base is diversifying, and the definition of “media” is expanding across sectors.
Volumetric humans: The next frontier of immersive broadcast storytelling
Volumetric humans are moving from experimental captures to live, broadcast-ready assets, reshaping the creative opportunities and practical challenges of immersive storytelling and established production workflows across virtual and hybrid environments.



