• AV1 codec = royalty free
  • New solution for open-source creatives
  • Netflix drives next-gen TV consumption

13 reasons why netflix 4k show

13 Reasons Why: shot in 4K for Netflix

Source: Netflix

NAB 2019: Netflix has partnered with Intel to launch new video codec SVT-AV1.

Intel and Netflix have announced a new high-performance video codec, Scalable Video Technology for AV1 (SVT-AV1), which is available as open source and royalty-free to content creators, developers and service providers.

Intel Corporation vice president data centre group and general manager of the visual cloud division Lynn Comp said: “The SVT-AV1 codec offers both high performance and efficiency.

“Compared to today’s most popular codec (H.264 AVC), SVT-AV1 can help service providers save up to half their bandwidth, delivering leading-edge user experiences that can be quickly and cost-effectively delivered at a global scale.”

According to Netflix, the AV1 codec offers an alternative solution for the open-source community.

Netflix director of encoding technologies David Ronca said: “The SVT-AV1 collaboration with Intel brings an alternative AV1 solution to the open-source community, enabling more rapid AV1 algorithm development and spurring innovation for next-generation video-compression technology.”

The SVT-AV1 codec is available under a permissive BSD+Patent license.

The announcement comes a month after the Alliance for Open Media (AOMedia) confirmed the public release of its AOMedia video codec 1.0 AV1 specification which delivers cross-platform, 4K ultra-high dynamic (UHD) online video.

SVT-AV1 is a software-based scalable codec offering performance, latency and visual quality when working with visual cloud workloads.

AOMedia said the adoption of the AV1 specification will enhance the viewing experience for consumers: “Watching live sports, video chatting or binging on a favourite show, online video is becoming a bigger part of consumers’ daily lives.”

By 2021 it is forecast that 82% of all of the world’s internet traffic will be video according to the Cisco Visual Networking Index.

AOMedia executive director Gabe Frost said: “The AV1 codec addresses real bottlenecks for unleashing the highest-quality video for the entire ecosystem, allowing for better viewing experiences across all screens and data networks.”