Interview: Yves Padrines, Synamedia

Can you explain the background to the creation of this new company Synamedia?
In May 2018, Permira funds announced that it was buying Cisco’s Service Provider Video Software Solutions (SPVSS). When the deal closes, the assets will transfer to Synamedia. We chose the name because “Syn” means “together” in Greek, reflecting our ambition to bring together broadcast and OTT media services and enable clients to deliver exceptional customer experiences.

We are entering the market as an independent company at a time when the TV landscape is being redrawn, and the pay TV industry is facing the challenge of adapting to new competitive and technological environments. Building on our 30-year heritage, market leadership position, and unrivalled reputation for innovation, we will hit the ground running as a private, independent entity committed to help customers boost engagement and revenues by capitalising on the opportunities that IP distribution and cloud-based services bring.

With an energised leadership team and plan for…