Mark Mayne
NewsIBC2023: Dynamic growth in AVOD revenue ahead
The penultimate day of IBC2023 kicked off in fine style in the Premium Pass Holders Premium Sessions, with an interactive and informal session that aimed to tackle some of the big questions around the Future of TV Advertising.
NewsIBC2023: Best of the Show
The IBC2023 show was in full swing, with thousands of visitors pouring into Amsterdam’s flagship RAI halls, ready to network, attend the paid and free conference tracks, and tour the vast show floor.
NewsIBC2023: Smarter devices driving smarter monetisation
Smart devices are changing the way we experience media, said an expert panel at IBC2023, and upcoming changes in viewing habits are set to have an even wider impact.
NewsTackling the legacy challenge - Standardisation is key
An IBC2023 ‘Panel Discussion: Is legacy platform replacement the next industry trend’ set out to tackle some of the questions around legacy platforms, specifically those operated by OTT and IPTV service providers. Hosted by Russell Trafford-Jones, Chair, IET Media Technical Network - Communications Manager, Techex, and featuring Marko Hiti, Chief ...
Industry TrendsIBC Changemakers Podcast: Coffee and Data Bridges of the Future
In episode Five of the IBC’s Changemaker series of Podcasts, Actors and Changemakers, Johan Wahlberg, Head of Digital Partnerships, SVT speaks to Nadira Tudor about how he brokered some powerful tech collaborations with Apple, Samsung, Google and Amazon amongst many many more well-known companies- fuelled mostly by caffeine.
Industry TrendsIBC2023 Preview: New Business Models - FAST, AVOD, AI and Cloud in the Mix
The latest IBC webinar delivered insights aplenty with an expert panel dissecting a broad range of business models and technologies that touched on topics from FAST to AI. cloud-native applications to CPMs, reports Mark Mayne.
Industry TrendsIBC Changemakers Podcast episode 3: a new deal for climate change, and how to get involved
In episode three of the IBC’s Changemaker series of Podcasts, Actors and Changemakers, Will Attenborough, Danusia Samal and Fehinti Balogun speak to Nadira Tudor to share their views on climate change and how to connect sustainability into production.
Industry TrendsIBC Changemakers Podcast: Building Long Term Sustainable Change in DEI
In episode two of the IBC’s Changemaker series of Podcasts, Chief Diversity, Equity and Inclusion Officer at Warner Brothers Discovery, Asif Sadiq spoke with Nadira Tudor to discuss how to inspire long-term change and create policies that make a real impact.
Industry TrendsEsports: Challenging the Status Quo
The world of Esports is not only a dynamic and exciting one, but has begun to attract considerable interest thanks to a more professionalised approach to content and broadcast deals. Mark Mayne reports on gaming’s rising star.
Industry TrendsConsumer Data and ROI - A Balancing Act
It has never been more important to understand your customers, a fact that media and broadcasters have always been well aware of, and in today’s digital environment there are many ways of slicing that cake, discovers Mark Mayne.
Industry TrendsThe Metaverse – Dead or Alive?
The metaverse continues to be all things to all men, as the saying goes. Incorporating everything from VR to gaming, virtual worlds to IoT, and layering on AI and blockchain, it’s no wonder that the appeal is considerable, but real-world success (and indeed definition) has been lacking to date. Mark ...
Industry TrendsNAB 2023 Review: Evolution not Revolution
NAB 2023 has been and gone again for this year, the bellwether Las Vegas broadcast tradeshow now celebrating its 100-year anniversary. Mark Mayne rounds up the highpoints and key trends.
Industry TrendsOn-prem vs Cloud Storage: Towards a Hybrid Future
The industry debate between storing data in the cloud versus on-prem is a long running one, and as an expert panel in a recent IBC webinar discussed, one size does not fit all, writes Mark Mayne.
Industry TrendsDriving Fan Engagement: Metaverse, NFTs and the Need to Be Genuine
Especially in this digital age, the need to cultivate a direct relationship with your fans has never been more important or necessary. Whether sports club, league or broadcaster, engagement is the key to success across the board, discovers Mark Mayne.
Industry TrendsSustainability in broadcast: ‘Don’t let perfect get in the way of good’
Sustainability is undoubtedly one of the hot topics in broadcast and streaming, a fact that an expert panel navigated spectacularly with a robust and well-informed discussion, writes Mark Mayne.
Industry Trends8K and UHD: ‘Don’t Focus on the Numbers - Focus on the Quality’
The webinar, Webinar: 8K content — dead or alive? covered a lot of ground, concluding that while 8K may still be in the gestation period, there is much to be said for the technology as a whole.
Industry TrendsIBC2023 Accelerators: Kickstarter Day highlights the value of collaboration
The IBC2023 Accelerators programme has got underway in earnest, following the annual ‘Kickstart’ day on Feb 8th. The event saw a select group of industry leaders come together to hear the ‘longlist’ of pitches for inclusion in the 2023 Accelerator programme, prefaced with introductory presentations and culminating in the Awards ...
Industry TrendsIBC2023 Accelerators preview: Where sporting innovation has no limits
The IBC2023 Accelerators programme has begun in earnest, with initial discussions around pitch proposals from a core team of key Champions and Participants beginning in December 2022 - including representative Champions from Microsoft, Warner Bros Discovery, BBC, Sky Sports, BT Sport and DAZN. The team has been developing ideas taking ...
