Smart devices are changing the way we experience media, said an expert panel at IBC2023, and upcoming changes in viewing habits are set to have an even wider impact.
In particular, areas such as automotive are set to change beyond recognition in the coming years, agreed the panel.
The Panel Discussion: Innovations in Consumer Electronics and their Implications for Content Everywhere took place on the Content Everywhere Stage 2 and saw a four-strong panel sift through the recent trends in consumer electronics and smart home.
Moderated by Marion Ranchet, Founder, The Local Act Consultancy, the other panellists consisted of Ali Diab, Head of Business Development EMEA, SeI Robotics, Ajey Anand, Chief Executive Officer, Norigin Media and Patrick Byrden, V.P. Business Development & Strategy, XPERI.
Byrden commented about the growth in the automotive sector - not just in terms of the relatively established phenomenon of backseat viewing, but in terms of deeper and wider forms of engagement.
“I think there’s a use case - you notice people in the backseat watch content and that’s interesting - but I think there are as we move to more ubiquitous electric cars, that becomes [an important shift]. So you have maybe 20 minutes where you need to charge your car - that’s a good opportunity to watch some video content.
“We’re starting to see actual charging stations have videos on them and if you go to the United States today that exists already. But also, when you get to self-driving cars, which is not the future anymore. That’s where we are today…”
Ajay widened the focus even further: “People aren’t going to stop watching, and I tell people all the time that Netflix might be leading the way, but there’s a lot of competition. The second that they stop making really good content, they won’t be able to increase their subscription prices. When they continue to [create brilliant content] they can increase it along with the cost of every other thing. So you’re only as good as yesterday….”