While connected TV has brought many benefits of scale and new revenue streams to content owners, the arms race to support an ever-growing variety of platforms, release schedules and refresh cycle frequency is a key challenge. Mark Mayne reports on an expert panel teasing out the answers to the many questions and challenges around the Single Tech Stack.
An expert panel came together recently to discuss the ever-complex question of distribution and the journey towards a single tech stack. The panel, made up from content owners, telcos and broadcasters began by addressing what they feel are the biggest challenges in the space.
Robin Oakley, Distribution Technology Leader, Formerly DAZN led the charge: “The biggest challenge is monetisation. Why is that relevant to distribution? Well, because monetisation [encompasses how] we used to package everything up, and we’ve got a streaming video space or even a linear video experience. Now in the OTT world, you bring in technologies like server side and client side advertising to help try and monetise your audience, fast channels to monetise your audience...
You are not signed in
Only registered users can read the rest of this article.
From green screen to Unreal worlds: The tech stack driving virtual production
As broadcasters and content creators embrace in-camera VFX and data-driven workflows, a new technology stack is redefining what can be achieved on set and who can afford to achieve it. Framestore’s Connor Ling explores the possibilities of this evolving ecosystem.
Software studios: How inevitable is fully software-defined production?
With the rise of free, high-quality media tools, physical broadcast production hardware is looking less and less essential. IBC365 investigates.
Is the race to 6G being driven by necessity, or FOMO?
6G is coming and promises massive improvements in efficiency across society. But beyond those with vested interests, 6G may not justify either hype or investment. Adrian Pennington reports.
IBC Content Everywhere: Personalisation and the role of AI
As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.
Inside IBC’s Innovation and Insight Leadership Roundtable: Speed, sovereignty, and the value question
Top industry experts from the DTG, BBC, and more sat down with IBC365 to discuss how broadcasters plan to thrive in a time of heightened competition, viewer expectations, and constrained budgets.
