Extended reality (xR) technology firm disguise has acquired Atlanta-based immersive entertainment specialist Meptick.
Both companies will continue to operate as separate entities, but will work together to expand their presence in the worlds of extended reality and metaverse experiences.
Meptik specialises in creating dynamic virtual worlds and has clients ranging from film studios to lifestyle brands and music artists. Led by Sarah Linebaugh and Nick Rivero, the company delivers xR projects for filmmakers and broadcasters as well as corporate and immersive installations.
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Extended reality or ‘xR’ technology delivers photorealistic, three-dimensional, real-time graphics that immerse performers and audiences in a virtual world visible on set and in-camera.
Disguise’s extended reality workflow has in the past two years enabled over 600 xR productions in over 50 countries. This includes entertainment productions for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon, and live broadcast programmes from Eurosport, MTV and ITV, while its software is used by xR, Virtual Production and Virtual Studios.
“We have always prided ourselves on our ability to service both sides of the xR equation - the creative and the technical - and we love creating dynamic virtual worlds that blow audiences away,” says Nick Rivero, Co-Founder of Meptik. “Joining forces with Disguise will enhance our ability to continue to serve our clients from start to finish while maintaining our down-to-earth spirit.”
“Meptik has been a trusted partner of disguise for many years, growing to excel at bringing out the very best capability for Disguise solutions. Given that we have both been, in the past two years, bringing extended reality and immersive entertainment to the world, this acquisition would expand on these efforts and lead the next era for extended reality and metaverse experiences,” said Disguise CEO Fernando Kufer.