All Augmented Reality articles
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News
Channel 4 strikes £1.75m deal with Layered Reality
Channel 4 (C4) Ventures has secured an investment deal worth £1.75m with UK immersive entertainment specialists Layered Reality.
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Video
How to gain a competitive edge with AI
At IBC2023 in Amsterdam, gaining a competitive edge using AI and Machine Learning in TV production was explored by a panel of experts that included Lewis Smithingham, SVP of Innovation & Creative Solutions, Media.Monks, Maria Ingold, Strategy & Innovation CTO, mireality, and Quincy Olatunde, VP, Products, Direct-to-Consumer, Peacock TV, NBC ...
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Daily News
Marco Tempest, creative technologist and extended reality pioneer, to deliver IBC2023 keynote
Creative technologist, illusionist and mixed reality innovator Marco Tempest has been named as keynote speaker at the IBC2023 Conference. His free-to-attend session, ’Virtual Production & the Metaverse: A future where everyone is invited to play’, is open to all attendees.
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Industry Trends
The challenge: Ethics of VR and AR in media
Speaking at IBC2022, Nonny de la Peña, Journalist, Filmmaker, Virtual & Augmented Reality (VR/AR) pioneer & Founder, Emblematic Group explained just why VR and AR will play an increasingly important part in global media and entertainment.
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News
Disguise acquires immersive entertainment firm Meptick
Extended reality (xR) technology firm disguise has acquired Atlanta-based immersive entertainment specialist Meptick.
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News
The metaverse: More of a social revolution than a technical one?
Research by Improbable suggests that, while interest in the metaverse is growing, the real conversations are centred around Web3 technologies such as NFT and crypto.
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Industry Trends
The holodeck emerges into the light
Deck: Light Field Lab’s holographic displays are nearing commercial reality with a development trajectory bringing holographic TV within range.
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Video
Tech Expert: Inside VR
Video: In this week’s Tech Expert, BAFTA Immersive Advisory Group chair Sol Rogers looks at virtual reality, augmented reality, mixed reality and beyond.
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News
Apple files mixed reality headset patent
Apple appears to be edging closer to developing a mixed reality headset following the company’s application to patent expression tracking technology.
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Thought Leadership
Embracing Augmented Reality at Euro 2016
Euro 2016 was arguably the most immersive football championship to date with augmented reality putting viewers firmly in the middle of the action – wherever they were in the world.
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Industry Trends
Will VR headset sales skyrocket in 2017?
Virtual reality (VR) and augmented reality (AR) smartphone headsets will grow globally in popularity and success over the next five years and beyond.