Key players from across the media, entertainment and technology industry and the IBC exhibitor landscape are collaborating to form a new IBC Exhibitor Steering Group, IBC has announced.

The group will represent all businesses, from long-standing vendors to media start-ups that reflect the changing shape of media and entertainment. It will help reinforce an industry-inclusive approach to tap new people and fresh ideas and draw on a wide array of views.


Lisa Collins, Dovetail Creative

The Exhibitor Steering Group will pull together senior leaders and influencers and aims to reflect the entire industry demographic in terms of sector, region, company size, gender, race and belief.

The initiative replaces the IBC Exhibitor Committee and aims to broaden the range of views and voices that help shape the event to drive innovation and empower people throughout the entire value chain.

Lisa Collins, Managing Director at Dovetail Creative and former Head of Marketing and Engagement at the International Trade Association for the Broadcast and Media Industry (IABM), has been appointed chair of the new group.

“The IBC Exhibitor Steering Group will draw on a wealth of industry experience to help map the show’s future,” said Collins. “With this new group, we are looking to spark two-way conversations that shift expectations and propel positive change as IBC continues to evolve. It will enable IBC to engage with and actively listen to every quarter of its exhibitor community, which plays an absolutely critical role in the planning and successful delivery of the show each year.”

Collins added: “I would also like to see this group and its individual members emerge as a mentoring resource for other exhibitors coming to IBC – one that newcomers, for instance, can come to for insights and advice on how to get the most out of their investment at the show.”

The IBC Exhibitor Steering Group members include: Sanjay Kirimanjeshwar, Vice President of Global Marketing at Amagi; Margot Ouali, Marketing Manager at Appear; Elodie Levrel, Global Director, Marketing & Communications at Broadpeak; Rachel Archibald, Director of Marketing at Clear-Com; Robin Kirchhoffer, Chief Marketing Officer at Dalet; Andreas Hilmer, Director of Marketing & Communications at Lawo; Yaya Selva, Global Marketing Director at Net Insight; Alison Pavitt, Sales & Marketing Director at Pebble; Ben Davenport, VP Global Marketing at Pixotope; Lauren Myers, Director of Global Marketing at Ross Video; Danna Mann, Marketing Director at TAG Video Systems; Atika Boulgaz, Executive VP Global Communications at Viaccess-Orca; John Wastcoat, Senior VP Alliances and Marketing at Zixi; and more.

IBC Director Steve Connolly noted: “IBC is committed to staying relevant, and we believe that now is the right time to revamp what was the Exhibitor Committee by replacing it with the IBC Exhibitor Steering Group. By bringing in new people and fresh thinking, we will ensure that this group has an inclusive voice that represents the full spectrum of the global media, entertainment and technology industry at a time when the marketplace continues to see rapid change and new challenges emerging. With the introduction of new faces will come the need to say goodbye to some old friends. We thank those members who are leaving us for their service and support over the years. Many have made a big contribution to what IBC is today, and we hope they have valued and enjoyed their IBC experience.”

The IBC Exhibitor Steering Group will hold its first meeting at NAB Show 2023, which takes place in Las Vegas from 15-19 April. IBC2023 takes place 15-18 September at the RAI Amsterdam. Register your interest now.