Specialized cloud storage platform Backblaze has launched its new Event Notifications service at NAB 2024 which automatically notifies users and external cloud services whenever data changes in Backblaze B2 Cloud Storage, regardless of the platform.

The new release gives businesses the freedom to build automated workloads across the different best-of-breed cloud platforms they use or want to use, saving time and money and improving end-user experiences.


Backblaze team at NAB 2024

With Backblaze’s Event Notifications, data changes such as uploads, updates, or deletions can automatically trigger other actions including transcoding video files, sending reports to IT teams, spooling up data analytics, delivering finished assets to end users, and many others.

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Prior to Backblaze’s new service, companies would settle for notification features that restricted them to one platform or tied them to legacy intermediary tools like AWS messaging services.

Gleb Budman, Backblaze CEO and Chairperson of the Board, said: “Companies increasingly want to leverage best-of-breed providers to grow their business, versus being locked into the traditional closed cloud providers. Our new Event Notifications service unlocks the freedom for our customers to build their cloud workflows in whatever way they prefer.”

The new service can send notifications to any external designated endpoint, eliminating unnecessary complexity and overhead through:

  • Cloud services automation: Triggers services such as provisioning cloud resources or automating transcoding and compute instances in response to data changes.
  • Accelerated deployment: Speeds up content delivery and responsiveness to customer demand with automated asset tracking and streamlined media production.
  • Proactive security: Helps IT teams to monitor and respond to changes as they occur with real-time notifications, safeguarding critical assets.

Oleh Aleynik, Senior Software Engineer and Co-Founder at CloudSpot, added: “With Event Notifications, we can eliminate the final AWS component, Simple Queue Service (SQS), from our infrastructure. This completes our transition to a more streamlined and cost-effective tech stack. It’s not just about simplifying operations - it’s about achieving full independence from legacy systems and future-proofing our infrastructure.”

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