29 June - 3 July: Your guide to what’s happened this week in the media, entertainment and technology industry.

BT partners Sky Media to sell sport ad inventory

BT has signed an agreement with Sky’s advertising arm which will see the advertising sales arm of Sky sell advertisements and sponsorship across all BT Sport channels in the UK.

The deal sees Sky Media replace Channel 4, who had been BT’s partner for the last seven years, following a competitive tender process.

Andy Haworth, managing director of BT Sport, said: “Channel 4 have been a great partner who have been with us since launch and have helped us become the established business we are today. I would like to thank them for all of their hard work and support.

“We are excited to be forging a new partnership with the Sky Media team, whose expertise in the sport market stood out, we are excited about the new opportunities this will bring and look forward to working together.”

Sony Pictures TV co-President Parnell leaves for Apple

Sony Pictures Television Studios co-President Chris Parnell is set to join Apple TV+ in a senior programming role, according to Deadline.

Parnell, who has spent 16 years at Sony, will take up a role on Apple’s domestic development team, reporting to Matt Cherniss, the iPhone maker’s head of scripted development and current programming.

His co-President at Sony, Jason Clodfelter, will become solo President of Sony Pictures Television Studios, the report claims.

Barcroft Studios launches new OTT channel

Barcroft Studios has unveiled a new OTT channel will debut on Pluto TV in the UK, Austria, Switzerland and Germany this month (July).

The Future-owned factual production company will launch ‘Truly’, offering over 100 hours of documentary content, according to TVBEurope.

This will include premium factual programming licensed from a range of distribution partners, as well as short-form shows that have featured on Barcroft’s TV service.