Twitter is planning to launch a video app for smart televisions, according to new owner Elon Musk.

Asked on the social media platform about a Twitter video app, Musk said: “It’s coming.”

shutterstock_2354615783 (1)

X logo and app, formerly known as Twitter

Reuters reported last week that Twitter plans to focus on video, creator and commerce partnerships to help revitalise the company’s business beyond digital advertising.

It cited an investor presentation by owner Elon Musk and new chief executive Linda Yaccarino that was reviewed by Reuters.

Read more If TikTok is killed off, how long will short form video live?

Former NBC Universal executive Yaccarino started at Twitter on June 5.

Reuters reported that investors were told that the company is in early conversations with political and entertainment figures, payments services and news and media publishers on potential partnerships.

Twitter has also focused on growing video content on the platform. Reuters said that vertical video now accounts for more than 10% of time spent on Twitter.

Former Fox News host Tucker Carlson launched a new show earlier this month on the platform called Tucker on Twitter.

Twitter believes it could sell ads and sponsorships alongside videos from Carlson and other content creators, a source told Reuters.

Musk acquired Twitter in October 2022 for $44 billion and is exploring ways to grow the company after slashing costs and laying off staff.

Read more FIFA World Cup Qatar 2022’s Record Live Streams Set Out Future of Fan Engagement