Viaplay Group is restructuring and has announced a new Nordic country-based operating model and changes to its executive management team.

The changes come less than a month after the departure of CEO Anders Jensen, the appointment of Jørgen Madsen Lindemann as president and CEO, following a downgrade of Viaplay’s short-term outlook for 2023.

4. Viaplay.Jørgen Madsen Lindemann

Jørgen Madsen Lindemann, Viaplay

Viaplay said the new operating model will improve efficiency and performance and sharpen the Group’s focus on developing market-relevant product offerings.

Viaplay’s streaming service is available direct-to-consumer in every Nordic and Baltic country, Poland, the Netherlands, the UK, the US and Canada.

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The new Nordic operating model will be based around country management teams with full responsibility for the daily operation and strategic development of the businesses, including accountability for sales, costs, profitability, cashflows, content, marketing and people operations.

Jørgen Madsen Lindemann has been named interim CEO of the Swedish and Finnish operations with a search underway for a permanent appointment.

Lars Bo Jeppesen has been appointed as EVP and CEO of the Danish and Icelandic operations and will join on 1 August.

Kenneth Andresen has been appointed as interim CEO of the Norwegian operation.

Peter Nørrelund, who recently rejoined the group as EVP and chief sports & business development officer, will also take on responsibility for the Group’s operations in the Netherlands, Poland, Baltics, and the UK.

Jørgen Madsen Lindemann, Viaplay president and CEO, said: “This is the first of what will be a number of step changes to ensure that we are investing in the areas where we see the greatest potential, that we are laser focused on the daily business of creating locally relevant products and experiences, and that we are as close as possible to our customers.”

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