Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.
NAB Show New York wrapped last week having attracted more than 12,000 attendees, around the same as 2023 and a couple thousand down on its pre-pandemic peak. The two-day event comes at a time when US broadcasters face serious pressures on their business model and an existential threat from a Trump presidency.
Were it not a presidential election year, US TV stations would be in even more pain. Political ad spending on TV stations is expected to reach $3.94bn, up 10% from the last presidential election year in 2020 boosting industry revenue, including gross national/local spot advertising, digital and retransmission fees 8.3% to over $40bn...
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