What do Streamers Want? Sitcoms, Police Drama and Reality Shows

With streamers under pressure from investors to slash costs and turn a profit the decade of rampant content spend is over. Appetite for new shows remains high however if producers can find the right project to sell them, reports Adrian Pennington.

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Content Everywhere: The long and the short of it

Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

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