It looks as if IMF – the Interoperable Master Format – will rapidly establish itself as the industry standard, allowing a single collection of content to be transformed into multiple versions, while sharing the same material.

The fact that his company was an early adopter of the technology, with its workflow entirely IMF-based leads its CCO Rick Phelps to believe that Ownzones has a competitive advantage.

Connect and Discover are both cloud-based

Connect and Discover are both cloud-based

“We’re exclusively cloud-based, and that’s important too,” Phelps said. “After all: it makes no sense to pull content down from the cloud, work on it and then re-upload it. Why would you do that?”

From the AWS stand, and for the first time at IBC, Ownzones is showcasing what Phelps claims is its leadership in IMF workflows with demonstrations of its cloud-native video supply chain platform Connect and its customised white-label app solution, Discover.

“As the media and entertainment industry moves away from a reliance on on-premise workflows and understands the efficiencies and cost savings that cloud-native workflows bring, Ownzones is primed to guide the industry through the process,” said Phelps. “There’s a reason why IMF workflows are becoming the de facto standard for content supply chains and we’re showcasing how our solutions are already achieving operational gains for our customers.”

Ownzones is exhibiting at IBC2019 on Stand 5.C80.