Millions of households across Africa, Europe, and Asia-Pacific will be able to access a free-to-air TV channel via SES satellites dedicated to delivering reliable, informative content about COVID-19.
The channel — Fight COVID-19 — broadcasts content that is aimed at providing underserved and rural communities with critical information about how to limit the spread of the virus.
The content is provided by trusted organisations such as UNICEF and AFP as well as global EdTech social enterprise Potential.com. The content aims to impartially inform TV viewers about identifying COVID-19 symptoms, the recovery process, and how to manage the effects of a global pandemic and social distancing, such as managing a household, children, or mental health.
Steve Collar, CEO of SES, said: “Our lives have been disrupted by COVID-19 in the last few months, and unfortunately, it doesn’t seem to be going away anytime soon. Through the global reach of satellite, we are in a position to contribute our resources wisely to help provide important information to vulnerable communities. We have been really fortunate to be able to collaborate with UNICEF, AFP, and Potential.com, who are willing to contribute their content for this good cause. Together, we hope to reach a wide group of audiences with reliable and trustworthy content and do our part in helping slow the spread of COVID-19.”