All Social Media articles
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Video
Short-form video is eating the world… So how do you optimise for it?
TikTok, Reels, Shorts, and any other short-form video service you want to name are eating our time online, and they don’t seem to be going anywhere any time soon. So how do we encode and stream video in a way that’s optimised for short-form video? Disclaimer: I don’t have all ...
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News
YouTube and Instagram redefine video service popularity, finds Omdia research
YouTube continues to dominate as the most popular video service globally, but Instagram has surged ahead of Netflix and TikTok in the USA to establish itself as the second most popular video service among American users.
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News
NBCUniversal to send 27 creators To Olympic Games Paris 2024
NBC Universal is to send 27 social media creators to the Olympic Games Paris 2024 as part of an effort to reach sports fans of all generations.
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News
US House passes bill that could ban or force sale of TikTok
The US House of Representatives has passed a bill that could lead to social media platform TikTok being banned in the United States.
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News
Meta Rolls out Generative AI Tools for Advertisers
Meta Platforms has begun rolling out generative artificial intelligence (AI) tools that can create content like image backgrounds and variations of written text for all advertisers.
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Video
How broadcasters can win over Gen Alpha
At IBC2023 in Amsterdam, John Olivieira, Publisher, OneWorld, and Matt Risley, Managing Director, 4Studio, Channel 4, discussed the creation, distribution and monetisation of content for Generation Alpha, those born from 2013 onwards.
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Executive Interviews
Interview: Fiona Campbell – Social Listening and Winning Collaboration
Ahead of IBC2023, Michael Burns chats with Fiona Campbell, BBC’s Controller Youth Audience, BBC iPlayer and BBC Three, about what formats win over both teens and under-35s as well as how to cross-pollinate with gaming and social media to grab attention in a distracting world.
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Executive Interviews
Interview: Evan Shapiro - Charting Disruption with Graphic Content
Media cartographer, producer, analyst - and iconoclast - Evan Shapiro has been spending the summer in Europe and calls the season “a time of great change”, reports Michael Burns.
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Industry Trends
IBC Changemakers Podcast: TikTok and Tech in a Country Under Fire
In episode four of the IBC’s Changemaker series of Podcasts, Actors and Changemakers, Victoria Murovana, Head of Digital, UA: PBC SUSPILNE speaks to Nadira Tudor about the practicalities of living and working in broadcast media, in her home country that has become a warzone.
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Industry Trends
Delivering news to the social media generation
In episode one of the IBC’s Changemaker series of Podcasts, The News Movement’s co-founder and former BBC Editorial Director Kamal Ahmed spoke with Nadira Tudor to discuss the importance of journalism in a world dominated by social media.
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Industry Trends
A Short-Form Revolution: Powered by Cloud and Social Media
Viewer habits are evolving in favour of shorter clips viewed on social media, especially for breaking news and sports highlights. David Davies finds out what this means for day-to-day production and the ‘content continuum’.
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News
Twitter ‘Plans Focus on Video’
Twitter is planning to launch a video app for smart televisions, according to new owner Elon Musk.
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News
Elon Musk Names NBCUniversal Ad Chief as Twitter CEO
Elon Musk has appointed former NBCUniversal advertising chief Linda Yaccarino as the new CEO of Twitter.
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Executive Interviews
AI and ML: Diversity, Deep Fakes and the Potential for Social-Economic Change
Jigyasa Grover is – by any standards - a high achiever in the field of Machine Learning. A multi-award winner in AI and Open Source, Co-author campaigning for a data-centric approach to ML, and currently Twitter’s Senior ML Engineer, she spoke to IBC365 about the risks and opportunities that data ...
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News
UK Bans TikTok on Govt Devices, BBC Asks Staff to Delete App
Chinese-owned social media app TikTok has been banned on UK government electronic devices, while the BBC has advised staff to delete TikTok from corporate phones because of privacy and security fears.
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Daily News
GB News picks Ai-Media
Live subtitling, transcription and translation specialist Ai-Media launched 24/7 live subtitling on GB News, which became the first broadcaster in the UK to implement Ai-Media’s subtitling technology and infrastructure.
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Video
Technical papers: New approaches to social media
IBC2022: Among today’s diverse media technologies, social applications play a large role, providing new means for people to communicate and to share opinions and experiences with others.
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News
Elon Musk abandons $44 billion Twitter bid
Elon Musk is abandoning his $44 billion bid for Twitter, alleging that the social media company had failed to provide enough information about the number of fake accounts on its service.
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News
Ofcom urges tech firms to keep women safer online
Real-world concerns about women’s safety and wellbeing are mirrored in the online world, according to figures from a major study into the UK’s online lives.