All Targeted advertising articles
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Daily NewsWhale TV makes a bigger splash on CTV
Cloud-based omnichannel platform Teads and Whale TV have announced the expansion of their partnership in Europe to collaborate on the monetisation of connected TV (CTV) native display inventory on Whale TV models.
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NewsWarner Bros. Discovery International launches advertiser data platform
Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform for advertisers.
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NewsITV Launches Ad Funded Production Specialist BE Studio
ITV has launched BE Studio, a full-service creative studio to produce ad funded entertainment (AFE).
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Daily NewsYospace, RTL test SSDAI
German media group RTL Deutschland and advertising technology provider Yospace are jointly testing targeted, digital spot exchanges in collaboration with advertising sales specialist IP Deutschland.
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NewsFremantle launches Jamie Oliver FAST channel
Fremantle and Jamie Oliver have launched a FAST (Free Ad-supported Streaming Television) channel dedicated to the chef’s cooking shows, The Jamie Oliver Channel.
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WebinarOn-demand webinar: Addressable ads with ViacomCBS, Comcast and Entercom
Watch on-demand to understand the key aspects of operating a successful addressable ad service.
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Executive InterviewsMartin Sorrell: “Faster, better and cheaper”
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.
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Executive InterviewsGoogle: we want to partner with broadcasters
Speaking at IBC 2016 Google’s MD Partner Business Solutions Benjamin Faes reflected on the company’s current and future plans in television in a dedicated conference session, ‘Google’s Plans in Television’.
