Trends
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Industry TrendsAI and the evolution of MAM: Part one – Risk Analysis
Forms of AI and automation have been making efficiencies in media asset management (MAM) systems for some time, but as the technology becomes more powerful and its potential applications more expansive, what are the major considerations and risks of AI’s role in MAM? James McKeown explores in the first of ...
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Industry TrendsThe Rory Peck Awards 2024: Protecting freedom of expression and democracy
Channel 4 recognised as most successful commissioner with multiple finalists in three out of four categories, including two from Katie Arnold in the same category. For the first time, winning entries across all four categories focus on one story, Gaza.
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Industry TrendsAI in streaming: investment set to soar as new applications solidify
Exciting opportunities for automating workflows, enhancing personalisation and repurposing existing content mean that AI has a very bright future in streaming, writes David Davies.
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Industry TrendsContent Everywhere: Disruptive forces in streaming, and not just AI
Looking back over 2024 to date, it’s clear that many Content Everywhere companies view the growing implementation and use of artificial intelligence as one of the most disruptive developments for streaming platforms this year.
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Industry TrendsOpinion: With AI, MAM systems can finally deliver on their potential
Next-gen AI tools have become integral to media asset management systems. Transitioning to advanced capabilities with multimodal and generative AI unlocks enhanced searchability, contextual insights, and new ROI opportunities. Frederic Petitpont, Co-Founder and CTO of Moments Lab, explains more.
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Industry TrendsCamerimage: “We have to be part of the change”
A usually quiet show dedicated to cinematography erupted into controversy around female representation.
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Industry TrendsBridging the divide: challenges in cross-platform advertising
Second screening may have interactive advantages for content platforms but for advertisers, multiple devices means multiple players and a whole host of challenges.
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Industry Trends6G: media should plan for the internet-of-senses
Developers believe 6G will usher in photo-realistic holographic communication complemented by multisensory extensions - and experiments are already happening today.
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Industry TrendsHigh standards: live production and the move to IP
Improved standards are helping to drive the migration of live production to IP and the cloud, whilst greater personalisation, extended coverage and higher-quality video all remain high on the wish list.
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Industry TrendsSports piracy: who’s pulling ahead in the AI arms race
Live sports is the battlefield as AI plays both sword and shield in the ongoing war with piracy. Adrian Pennington reports.
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Industry TrendsThe shoppable TV revolution: will consumers buy it?
Brands increasingly seek data on attribution of purchasing decisions to measure the value of advertising. Will ‘shoppable TV’ – prompting viewers of TV ads (or even programmes) to make an immediate purchase – supercharge measurement of RoI, or simply alienate consumers?
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Industry TrendsTAMS: fulfilling the promise of IP interoperability
The transition to IP using SMPTE 2110 has been broadly successful in a studio environment but interoperability in the live and near live domain still has work to go. A recent innovation from the BBC could provide the answer.
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Industry TrendsContent Everywhere: meeting the diversity challenge
In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.
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Industry TrendsCo-piloting the Olympics: “human-centric AI” as a creative partner
Olympic Channel Services created an AI tool to help its editorial team deal with the huge deluge of live content, supporting creative decisions rather than reducing headcount. John Maxwell Hobbs reports.
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Industry TrendsAI’s evolution in the ad space
AI has the potential to automate point tasks in the existing ad management chain and even to transform the entire way media is transacted.
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Industry TrendsProject Lantern: TV ads and the outcomes business
In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?
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Industry TrendsBusiness matters: plugging the knowledge gap across streaming and broadcast
What is the purpose of the RTS’ new mini MBA course and who will benefit the most? IBC365 discovers more about the new TV and streaming course launching early next year.
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Industry TrendsAdobe unveils editing upgrades as Firefly labelled first GenAI video model “safe for commercial use”
Adobe says it has worked closely with professional video creators to advance the Firefly Video Model with a particular emphasis on generative editing, reports Adrian Pennington.
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Industry TrendsNAB Show New York: US broadcasters tackle challenges of a shifting landscape
Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.
