- Airtel strikes deal with Lionsgate and Starzplay for India customers
- “Our mission is to make Airtel Xstream the most loved digital entertainment platform,” says Airtel chief
- Collaboration expands Indian’s market access to premium global content
The agreement will see Airtel customers gain access to Lionsgate’s portfolio of feature film content including new and recent theatrical releases as well as its entire content library.
The Hollywood blockbusters including La La Land, Twilight and the Hunger Games franchises. Content will be available on the Airtel Xstream app and web platforms, joining a catalogue of over 10,000 movies and 400 TV channels.
Bharti Airtel chief product officer Adarsh Nair said: “We are thrilled to partner with Lionsgate to bring exciting content from their library to our customers as part of Airtel Thanks program.
“Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications.
“We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India.”
The collaboration is expected to be a compelling value proposition for the Indian cinephile audience, through expanding the Indian market’s access to premium quality content on a leading digital platform.
The content will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres.
In addition Airtel customers will have access to recent hits like American Assassin, Robin Hood, The Spy Who Dumped Me, A Simple Favor, Saban’s Power Rangers as well as marquee library titles such as Divergent, Now You See Me 2, Gods of Egypt, Letters To Juliet and Reservoir Dogs.
Lionsgate Play South Asia managing director Rohit Jain said: “The partnership with Airtel is a great opportunity to expand the Lionsgate Play premium offering with a best-in-class partner, a vast feature film library and a compelling user experience for our customers.
“Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise.
“This is another major step forward in bringing an exciting and unique content experience to our Indian audience.”
- Read more: India’s Dish and Airtel finalise merger