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In an exceedingly complex and difficult-to-quantify industry, the fight to reduce global CO₂ emissions has become tougher than ever. To navigate this uncertainty, the IET, ITV, EBU, BT Media & Broadcast, Channel 4, Bouygues Telecom, and Greening of Streaming built a digital twin of a live distribution workflow to test real-world technologies and uncover energy-saving opportunities.