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AI Adoption in Media Enterprises

This session will provide a comprehensive overview of how AI can be effectively integrated into media enterprises from an architect’s perspective. The presentation will emphasise how AI adoption can transform existing enterprise architectures, enhancing efficiency, innovation, and ROI.

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IBC2025 HIGHLIGHTS

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Tech-driven experiences winning hearts of fans and staff

What caught our eye in agentic AI?

AI integration for live TV

How Fremantle worked with YouTube to demonetise fake videos

How staircase encounter led to PGA AR shot tracing

Jeff Wilson on making BBC's Parenthood

“Seeing the collaboration has inspired me”

"I'd love an invisibility cloak" – Wildlife Filmmaker Jeff Wilson

Globo: "We are facing the exact challenges mentioned"

Unlocking potential: adopting and adapting the news tools of the trade

damian cronan

ABC celebrates AI success

The audience is now in control, Shapiro tells IBC

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Vancouver Media: "AI’s like fire, but we have to take the responsibility"

UK broadcaster celebrates YouTube success

Big tech and a growth mindset

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Innovations in Consumer Electronics and their Implications for Content Everywhere

Spaceport: Three-dimensional viewing experience with Freedom

Media orchestration, automation and cloud to deliver sustainable streaming and media operations

High Performance Sporting Case Studies

INTERVIEWS

Digital, free-to-air TV channel to rival big tech

AI moves beyond proof of concepts to deliver value for M&E industry

5G to enable reliable, real-time service for the 2026 FIFA World Cup

Latest from Dolby designed to transform sports streaming experience

Samsung Display sets out priorities at IBC2025

Netflix pioneers production innovation

deepdub

Future Tech: Deepdub to display AI-powered voice applications

twelvelabs

Interview: Twelvelabs to demonstrate semantic content discovery system

Smart ways to navigate the changing media ecosystem

Broadcasters adapt operations for new era of viewing

YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”

framedrop

Future Tech: Framedrop brings a streamlined publishing workflow to IBC2025

files

Future Tech: Files.com details latest file orchestration platform innovation

captionhub

Future Tech: CaptionHub to launch a suite of transcription tools at IBC2025

hyrdolix

Future Tech: Hydrolix introduces anomaly detection product at IBC2025

tata

Future Tech: TCS to display AI-powered broadcast as a service solution

lightricks

Future Tech: Lightricks to live-demo AI native content creation

Future Tech: Noisypeak to highlight workflow-based media processing engine

Future Tech: Magnifi to launch AI-driven sports broadcasting solution at IBC2025

Future Tech: Veritone to discuss AI for structured media archives

aina

Future Tech: Aina Tech previews holographic video tools ahead of launch

Future Tech: Magycal to stream live races with interactive AI features

iyuno

Future Tech: Iyuno to announce localising subtitle system

collabora

Future Tech: Collabora showcases AI-driven open-source tools for the media industry at IBC2025

baron weather

Future Tech: Baron Weather to display 3D weather visualisation technology

monks

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Future Tech: Pace Anti-Piracy to make AI protection announcements

dot group

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Future Tech: Cisco to demonstrate integrated, AI-powered security network innovations

TUTORIALS

What problem does Catena Solve

Standards – Tutorial: Introduction to Catena

What is the current tech behind cinema screens and projection?

Strengths and weaknesses of the cloud in production workflows

How TAMS helps modernise media workflows

Production – Tutorial, Ep 3: Grading and mastering for cinema display technologies

Production – Tutorial, Ep 2: Dissecting the limitations of cloud storage

Production – Tutorial, Ep 1 – How TAMS supports live cloud-native media workflows

Using genAI to build brand-safe creative

How to prepare your organisation for AI integration

AI – Tutorial, Ep 3: Moving from unpredictable genAI to controlled creative workflows

How are lawmakers and industry responding to genAI and its legal challenges?

Why YouTube can be a sizeable monetisation platform

AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation

AI – Tutorial, Ep 1: Understanding the legal landscape of generative AI

How CMMF improves player performance

Fast channels: Building on the opportunity of local markets

Distribution – Tutorial, Ep 3: YouTube: The distribution powerhouse

Distribution – Tutorial, Ep 2: Building resilient streaming: Beyond multi-CDN switching

Distribution – Tutorial, Ep 1: Top recommendations for FAST success

Why expand your IP into games?

Measuring the value of the TV homepage

Accelerating Innovation – Tutorial, Ep 3: How to expand your TV IP using gaming tools and technology

Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen

How to use HTML graphics today

Accelerating Innovation – Tutorial, Ep 1: How to develop modular end-to-end HTML graphics workflows

Connective tech – Tutorial, Ep 3: Accelerating supply chain transformation

How media asset management works

Connective tech – Tutorial, Ep 2: How media asset management works

Esports audience and broadcast platforms

Connective tech – Tutorial, Ep 1: Technical integration in the cloud – enabling media workflows that work

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Accelerating Innovation Podcast, Ep 12: Multi-Vendor Software Live Media Exchange

Shaping the Future of Television: Reflections on the Paris Olympics TV 3.0 Live Broadcast Showcase in Brazil

Immersive tech – Tutorial, Ep 3: How to get started with immersive audio

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Engaging audiences with new formats and experiences