The future of remote control UX on Android TV is here - ready to scale

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Watch on-demand. A showcase session that explores the future of remote control UX on Android TV

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The future of remote control UX on Android TV is here - ready to scale


Android TV allows pay-TV operators worldwide to deliver content to their subscribers within their own bespoke UI/UX. Yet a big factor in user experience excellence is the remote control as input device: Consumers interact with it manually, but now more and more they are using voice as part of their content discovery, selection and service control journeys. In this Showcase session, 3SS, Google and leading remote control vendors t4h. (Tech4home) and TW Electronics / Ohsung together explore what next-generation remote controls look like and their role in the overall Android TV Ecosystem for operators.

  • What are Google’s guidelines for Android TV remote controls?
  • How do operators benefit from standardisation?
  • What are the possibilities for operators to customize the remote control?
  • How can the synergies of remote control design and UI create a superior UX?
  • What functions and buttons are needed for highly satisfying user journeys?


Pierre Donath, Chief Product Officer, 3SS

Pierre Donath, Chief Product Officer, 3SS

Pierre has overall responsibility for product development, as well as marketing strategy and communications at 3SS. Leading teams across multiple projects, and working closely with Google, he advises 3SS’ platform customers on product integration and Android TV service strategies. Pierre spearheaded the creation of the multi-award-winning 3READY Entertainment Ecosystem in collaboration with 3SS’ technical leadership. He devises 3SS’ ongoing product framework, leveraging his deep knowledge of Android TV and multiscreen platforms. Pierre joined 3SS in April 2011 as a consultant specialising in experience design, and ever since has conceptualised new TV experiences, helping operators to realise their visions for the future of entertainment. He holds a Master’s Degree in Media and Communications Management and is a SAFe certified Product Owner / Product Manager.

Gaetan Delcroix 3SS speaker

Gaëtan Delcroix, Lead Solutions Manager, Android TV, Google

Gaëtan is leading engineering initiatives to enable faster time to market for operators and OEM deploying Android TV OS based solutions. He is an experienced industry veteran with more than 15 years in the digital TV & consumer electronics industry. Gaëtan has built a reputation as a leader, innovator and a respected expert within the OTT, broadcast Pay-TV and technology sector.



Graca Candido 3SS speaker

Graça Cândido, Co-Founder and Commercial Director, t4h. (Tech4home)

Graça Cândido is the co-founder of t4h. (Tech4home), a leading provider of cutting-edge wireless remote-control solutions. Having served as the Director of Total Quality Management at Philips, which was a key player in the RCU business, she possesses unparalleled experience and knowledge of the commercial market and state-of-the-art technologies. This facilitates excellence in her current role as a commercial director for t4h. (Tech4home) where she is responsible for addressing global customers and managing the company’s entire commercial line. Graca also serves as a member of the company’s management board and brings 20 years of experience to the job.Graça holds a degree in engineering and a Master‘s degree in Environmental Engineering.

Oliver Teece 3SS speaker

Oliver Teece, Managing Director, TW Electronics

Oliver Teece is the Managing Director of TW Electronics ( Newbury ) Limited. He is based near London in the UK and leads an experienced team of colleagues who are currently based in the UK, Spain and South Korea.He graduated from Bristol University in Economics in 1988 and spent 6 years working in the paper industry in Germany before moving back to the UK to join TW Electronics. Working in many areas of the global consumer electronics market for over 20 years has given him a wide ranging experience in the design, development, marketing and sales of remote controls. His main focus at present is in developing the global business for the Ohsung range of Bluetooth remote controls. He and his team work closely together with set top box manufacturers, TV manufacturers and also the pay TV operators.



Rob Ambrose, Co-Founder and Research Director, Caretta Research

Rob is a consultant, industry analyst, writer and technologist advising international broadcast and media companies, technology vendors and industry associations. He works closely with the IBC conference and is a regular producer and host of IBC365 webinars and Showcase sessions.

As co-founder of Caretta Research, Rob is working with a team of leading media-tech analysts to transform traditional industry research by focusing on technology buyers and their project priorities, budgets, decisions and choice of vendors.

He supports multiple leading broadcast technology suppliers on product and market strategy, and is advising leading broadcasters and OTT platforms. Rob holds an MBA with Distinction from Imperial College, London.




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