Virtualisation can offer many benefits for a playout centre. But consider carefully all of the factors before making a decision to move forward.

So you think you want to virtualise your playout?

There are many benefits to be gained from deploying a channel in the cloud. For centralcast hubs, service providers, MCOs (Multiple Channel Operators), sports broadcasters, and corporates, virtualised playout can deliver an affordable option to deploy or contract IP-based channels instantly without the burden of racks of complicated hardware, and weeks or months of setup and provisioning.

However, before you sign the order for a virtualised solution, there are several important factors to consider.

Ian Cockett, CTO, Pebble Beach Systems