All Ad Tech articles
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NewsCNN launches paywall for news website
CNN is starting to ask some of its visitors to pay $3.99 a month for access to its news website. The news organisation said it is introducing the paywall to help pay for CNN’s journalism around the world.
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VideoStreaming services seek ways to disrupt linear TV models
Leading streaming services are exploiting new content delivery opportunities to disrupt established linear business models in broadcast and PayTV as audiences and subscribers change their behaviour.
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Executive InterviewsIBC Conference: Collaborating for the future of public service broadcast
Jonathan Thompson, CEO for Everyone TV, explains how the joint venture’s neutrality has helped get the latest iteration of a PSB streaming service off the ground and how its focus on the live experience acts as a “bridge into on-demand content”.
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Industry TrendsPeak TV has been reached and UK public service broadcast is shrinking
At the Edinburgh TV Festival producers and broadcasters were urged to face up to the facts of an oversaturated market with few solutions on offer to stem the decline in work.
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Industry TrendsMeasurement, currencies and walled gardens: how do we solve the video industry’s headache?
Ophélie Boucaud, Principal Analyst - Media & Telecom at Dataxis, provides a European perspective on overcoming the current challenges associated with fragmented viewer and advertising metrics.
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Daily NewsG-Mana makes ad insertion easy
OTT monetisation specialist G-Mana will demonstrate its Ad Suite Gallery, which it claims helps drive engagement and maximise revenue through customisable and interactive ad formats.
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Industry TrendsHow can streamers maximise DAI and avoid the complexities of GDPR?
Over-the-top services and streaming platforms have significantly changed the way we consume content, offering a wide array of entertainment and media directly over the internet. With this transformation, a major concern has emerged: transparency on the way that user data is used for Dynamic Ad Insertion. John Maxwell Hobbs reports.
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Industry TrendsWhat do Streamers Want? Sitcoms, Police Drama and Reality Shows
With streamers under pressure from investors to slash costs and turn a profit the decade of rampant content spend is over. Appetite for new shows remains high however if producers can find the right project to sell them, reports Adrian Pennington.
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Industry Trends2020 in review: January to June
2020 was dominated by Covid, the Black Lives Matter movement and the US election. IBC365 looks back at some of the biggest news stories from the first six months of the year.
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NewsNBC pushes cross-platform ads for Tokyo 2020
NBC Universal is encouraging advertisers to focus on the total number of viewers rather than primetime ad slots as the broadcaster gears up for next year’s Tokyo Olympics.
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NewsITV closes in on programmatic ad tech deal
UK broadcaster ITV is edging closer to rolling out a programmatic ad tech platform for its live and on-demand service ITV Hub as it plays “catch up” with its use of data and analytics.
