All ad tech articles
2020 in review: January to June
2020 was dominated by Covid, the Black Lives Matter movement and the US election. IBC365 looks back at some of the biggest news stories from the first six months of the year.
NBC pushes cross-platform ads for Tokyo 2020
NBC Universal is encouraging advertisers to focus on the total number of viewers rather than primetime ad slots as the broadcaster gears up for next year’s Tokyo Olympics.
ITV closes in on programmatic ad tech deal
UK broadcaster ITV is edging closer to rolling out a programmatic ad tech platform for its live and on-demand service ITV Hub as it plays “catch up” with its use of data and analytics.