ad tech

  • Tokyo 2020 credit Korkusung shutterstock
    News

    NBC pushes cross-platform ads for Tokyo 2020

    2019-07-25T11:18:00Z

    NBC Universal is encouraging advertisers to focus on the total number of viewers rather than primetime ad slots as the broadcaster gears up for next year’s Tokyo Olympics.

  • ITV Hub
    News

    ITV closes in on programmatic ad tech deal

    2019-03-28T22:02:00Z

    UK broadcaster ITV is edging closer to rolling out a programmatic ad tech platform for its live and on-demand service ITV Hub as it plays “catch up” with its use of data and analytics.