All ad tech articles

  • Tokyo 2020 credit Korkusung shutterstock

    NBC pushes cross-platform ads for Tokyo 2020


    NBC Universal is encouraging advertisers to focus on the total number of viewers rather than primetime ad slots as the broadcaster gears up for next year’s Tokyo Olympics.

  • ITV Hub

    ITV closes in on programmatic ad tech deal


    UK broadcaster ITV is edging closer to rolling out a programmatic ad tech platform for its live and on-demand service ITV Hub as it plays “catch up” with its use of data and analytics.