All Advertising articles
-
VideoIBC Accelerators: Real Time Interactive Streaming Personalises Live Experiences
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project demonstrated that additional revenue and a ROI can be achieved through personalising viewer engagement from the streaming of live interactive experiences, for big or small sporting and other events. Striving for a next-generation ...
-
VideoIBC Accelerators: Responsive Narrative Factory
IBC2023: Responsive Narrative Factory delivered the right narrative for any consumer in real time via a metadata-powered content fast-track, to demonstrate a new component-based approach to quickly and cost effectively creating multiple versions of content from a single master to enable precision targeting of programs to different demographics or regions ...
-
VideoMonetising data in a privacy-first world using AWS Clean Rooms
IBC2023: Broadcasters are custodians of huge volumes of first-party data, and industry leaders are seeking privacy-compliant solutions to unlock more value, improve collaboration with advertisers, enhance the viewer experience by helping measurement providers better understand audiences, and increase the commercial value of broadcast content.
-
Daily NewsArri opens virtual production studio New York
The new Arri Studio New York is expanding the company’s virtual production expertise to advertising and commercial content production.
-
NewsNBCUniversal Names Mark Marshall as Linda Yaccarino Replacement
NBCUniversal (NBCU) has promoted Mark Marshall to oversee advertising and partnerships around the world.
-
Thought LeadershipTrue OTT Ad Monitoring Requires Real Testing Devices
With advertising-based streaming video booming, AVOD and FAST channels rising in popularity and top subscription-based streaming services adding cheaper ad-supported tiers, these advancing trends come with their own frustrations. Dynamically inserted ads are often riddled with errors, leaving customers, advertisers, and service providers unhappy. In this opinion piece, Witbe’s Yoann ...
-
NewsDisney+ to launch ad-supported subscription plan in UK and Europe
Disney+ is to launch its ad-supported subscription plan in the UK and select European countries on 1 November.
-
Daily NewsImagine publishes adtech insights report
Ad tech solutions specialist Imagine Communications published a new report that it says presents media companies with insights and industry perspective on trends in the rapidly evolving world of connected TV (CTV) advertising.
-
-
NewsViaplay CEO Anders Jensen Resigns
Nordic streamer Viaplay has announced the resignation of CEO Anders Jensen and downgraded its outlook for 2023 amid a challenging economic environment.
-
Daily NewsVodafone Germany goes live with Synamedia Clarissa
Video software provider Synamedia announced that Vodafone Germany has gone live with Synamedia Clarissa to help evaluate advertising performance and reveal actionable insights into viewing behaviour across its GigaTV service.
-
Daily NewsThinkAnalytics appoints Jo Kinsella
ThinkAnalytics, which specialises in AI-based personalised content discovery and viewer analytics, announced the appointment of Jo Kinsella as strategic advisor, advertising.
-
NewsNetflix Reports 5m Users for Advertising Tier
Netflix has revealed that its ad-supported tier has reached almost 5m monthly active users (MAUs) just six months after launch.
-
NewsElon Musk Names NBCUniversal Ad Chief as Twitter CEO
Elon Musk has appointed former NBCUniversal advertising chief Linda Yaccarino as the new CEO of Twitter.
-
Industry TrendsVirtual Product Placement: A Sense of Place
The reason virtual product placement (VPP) is generating plenty of industry excitement is the fact that it offers the potential to monetise both new and archive content. However, VPP also brings with it a number of challenges, writes David Davies.
-
Thought LeadershipHow to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
-
Daily NewsRed Bee Media ties with Advocado
Media services provider Red Bee Media has signed a multi-year agreement with Advocado, a US-based cross-screen advertising data platform that helps brands, ad agencies, and media organisations to better understand consumer behaviour.
-
NewsNetflix to launch ad supported service ‘Basic with Adverts’
Netflix is to launch its new lower priced ad supporting tier in 12 countries in November.
-
NewsBanijay chairman joins bidders for French broadcaster M6
Banijay chairman Stephane Courbit and a group of investors have bid for France’s M6 Group following the broadcaster’s failed merger with rival French network TF1.
-
NewsNew PlayBox research shows growing demand for OTT monetisation
A report by PlayBox Technology UK has revealed that “while the majority [of media content creators] do not currently operate their own OTT platform, there is huge interest in developing one.”
