All Advertising articles
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Daily NewsBitmovin launches AI Contextual Advertising
Video streaming specialist Bitmovin has launched its AI Contextual Advertising offering that it says combines playback and encoding to provide “hyper-personalised” adverts for audiences based on the content they are viewing.
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Daily NewsOperative expands its AOS platform
Operative has announced an expansion of its AOS advertising management offering with several media companies now live on the platform, and new capabilities to help drive increased yield for multi-channel media companies.
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Industry TrendsProject Lantern: TV ads and the outcomes business
In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?
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Executive InterviewsContextual advertising proves its worth
Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV’s Rhys McLachlan to discover how it’s making an impact.
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NewsCNN launches paywall for news website
CNN is starting to ask some of its visitors to pay $3.99 a month for access to its news website. The news organisation said it is introducing the paywall to help pay for CNN’s journalism around the world.
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NewsITV launches AI-generated ad service
ITV has launched two new TV ads which have been created using Generative AI.
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Daily NewsOperative collaborates with Salesforce
Advertising management technology specialist Operative has announced a new collaboration with Salesforce on an integrated offering for Salesforce Media Cloud customers and their advertising sales businesses.
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VideoAI Readiness in Media, Entertainment, Sports & Advertising
This presentation, featuring our work with CBS News, explores the importance of organizations gaining mastery over their data to adopt AI. By harmonizing and managing their data effectively, media companies can then deploy AI solutions in the cloud to unlock their content’s full revenue potential while safeguarding their IP.
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NewsWarner Bros. Discovery International launches advertiser data platform
Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform for advertisers.
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Daily NewsYospace say Olympic moments offer up gold for advertisers
Dynamic ad insertion specialist Yospace has revealed that it integrated four billion one-to-one addressable ads into live streams over the course of the Olympic Games in Paris.
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NewsUK entertainment and media market to become largest in Europe
The UK is forecast to have the largest entertainment and media market in Europe - overtaking Germany - from next year, according to PwC’s latest Global Entertainment & Media (E&M) Outlook 2024-2028.
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NewsApple TV+ reportedly exploring ad tier launch
Apple is reportedly exploring the launch of an ad tier for its streaming service Apple TV+, according to reports.
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Executive InterviewsIBC Conference: How to ensure AI models “produce trustworthy, unbiased and accurate results”
ITV’s Head of Data Capability Hardeep Dhaliwal explains how media companies can ensure their AI solutions get the data required to produce optimum results.
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Industry TrendsMeasurement, currencies and walled gardens: how do we solve the video industry’s headache?
Ophélie Boucaud, Principal Analyst - Media & Telecom at Dataxis, provides a European perspective on overcoming the current challenges associated with fragmented viewer and advertising metrics.
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NewsNetflix adds eight million subscribers in second quarter
Netflix added more than eight million subscribers in its second quarter, taking its total global memberships to nearly 278 million.
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NewsFIFA looking to raise up to $2bn to grow streaming service
Football’s world governing body FIFA is looking to raise up to $2bn to expand its streaming service, according to a Bloomberg News report.
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Daily NewsVeset AdWise now in AWS Marketplace
Veset has announced that Veset AdWise is now available in AWS Marketplace.
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Industry TrendsAI and DAI: Machine learning and the quest for even greater dynamism in advertising
Can ML-powered ad-targeting solutions offer notable advantages over current algorithm-based systems? John Maxwell Hobbs reports.
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Daily NewsSynamedia supports beIN in MENA
Synamedia said the beIN Media Group has selected Synamedia Iris for the launch of a new broadcast advertising offering in the Middle East & North Africa (MENA).
