All Advertising articles
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Executive Interviews
IBC2024 Conference: How to ensure AI models “produce trustworthy, unbiased and accurate results”
ITV’s Head of Data Capability Hardeep Dhaliwal explains how media companies can ensure their AI solutions get the data required to produce optimum results.
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Industry Trends
Measurement, currencies and walled gardens: how do we solve the video industry’s headache?
Ophélie Boucaud, Principal Analyst - Media & Telecom at Dataxis, provides a European perspective on overcoming the current challenges associated with fragmented viewer and advertising metrics.
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News
Netflix adds eight million subscribers in second quarter
Netflix added more than eight million subscribers in its second quarter, taking its total global memberships to nearly 278 million.
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News
FIFA looking to raise up to $2bn to grow streaming service
Football’s world governing body FIFA is looking to raise up to $2bn to expand its streaming service, according to a Bloomberg News report.
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Daily News
Veset AdWise now in AWS Marketplace
Veset has announced that Veset AdWise is now available in AWS Marketplace.
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Industry Trends
AI and DAI: Machine learning and the quest for even greater dynamism in advertising
Can ML-powered ad-targeting solutions offer notable advantages over current algorithm-based systems? John Maxwell Hobbs reports.
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Daily News
Synamedia supports beIN in MENA
Synamedia said the beIN Media Group has selected Synamedia Iris for the launch of a new broadcast advertising offering in the Middle East & North Africa (MENA).
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News
Netflix to launch in-house ad tech platform
Netflix will launch an in-house advertising technology platform by the end of 2025.
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News
Warner Bros. Discovery launches advertising data tool Olli
Warner Bros. Discovery (WBD) is launching Olli, a proprietary data platform that allows advertisers to plan, activate and measure campaigns across the company’s entire portfolio of linear TV and streaming platforms.
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Daily News
Swisscom completes deployment of two Media Distillery products
Swisscom has completed the deployment of two solutions from video UX specialists Media Distillery, Ad Break Distillery and EPG Correction Distillery.
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Video
NAB 2024: What are the biggest industry challenges and what can be done?
IBC365 spoke with broadcasters, consultants and vendors about the biggest challenges facing the M&E and tech industries. Responses covered the management of customer expectations, dealing with the fallout from the streaming wars, biases in competition and regulations, a lack of knowledge sharing around sustainability, IP engineering/technical issues, managing costs in ...
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News
Sony expands FAST business with launch of 54 channels in Europe
Sony Pictures Entertainment (SPE) is expanding its free, ad-supported streaming television (FAST) business with the launch of the Sony One Channel Portfolio in Europe.
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Daily News
Bitmovin and Yospace join forces
Video streaming infrastructure provider Bitmovin announced a partnership with dynamic ad insertion specialist Yospace on a joint offering for live streaming that aims to help broadcasters provide better ad services to brands and advertisers.
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News
Warner Bros Discovery posts 4% revenue fall in 2023
Full-year revenues at US studio Warner Bros Discovery declined by 4% to $41.3bn in 2023.
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News
Germany’s ProSiebenSat.1 and RTL Deutschland join forces in advertising technology
Leading German media groups ProSiebenSat.1 (P7S1) and RTL Deutschland are joining forces in advertising technology (adtech).
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Daily News
Veset launches AdWise
Veset has announced the launch of ad-insertion platform, Veset AdWise.
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Industry Trends
How to create clearer reporting metrics for ad-supported streaming services
Ophélie Boucaud, Principal Analyst at Dataxis, sheds some light on the quest for more relevant and comparable performance metrics in the ad-supported streaming world, and what needs to happen to create greater transparency.
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Daily News
Bitmovin report highlights growth opportunities for 2024
Bitmovin announced highlights from its seventh annual Video Developer Report, saying the latest report reflects a turbulent economic year for the industry but one that is primed to seize many opportunities for growth in 2024.