All Advertising articles – Page 2
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NewsNetflix Ad Tier Hits 15m Monthly Users
Netflix says it has reached 15 million global monthly active users for its cheaper, ad-supported tier.
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Industry TrendsBringing it Back Home: A New Dawn for Content Aggregation?
With streaming service subscriptions in decline in some established markets as the cost of living crisis worsens, it’s likely that the industry will have to take a fresh look at content aggregation, writes David Davies.
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VideoUnveiling the Future of Global Media Management: Unlocking Interoperability and Automation for Converged Advertising Operations and Revenue Growth
IBC2023: As the diversification of content and distribution methods continues, converged workflows are a necessity for global media companies to excel in a complex market.
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VideoIBC Accelerators: Responsive Narrative Factory
IBC2023: Responsive Narrative Factory delivered the right narrative for any consumer in real time via a metadata-powered content fast-track, to demonstrate a new component-based approach to quickly and cost effectively creating multiple versions of content from a single master to enable precision targeting of programs to different demographics or regions ...
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NewsITV Launches Linear Addressable TV Ad Offer
ITV has started offering linear addressable advertising across its ITV2, ITV3, ITV4 and ITVBe networks in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 million households.
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NewsMeta Rolls out Generative AI Tools for Advertisers
Meta Platforms has begun rolling out generative artificial intelligence (AI) tools that can create content like image backgrounds and variations of written text for all advertisers.
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VideoIs in-game advertising a game-changer?
IBC2023: TV streaming services and adverts are increasingly served through gaming consoles, while gaming-based content served on the big screen continues to attract large audiences. But where are the opportunities for in-game advertising and how are the industry’s key players leveraging streaming services to reach gamers and promote their products? ...
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VideoOn the money: How to choose a monetisation model
IBC2023: Most media companies use monetisation models based on either their audience or their content. The more narrowly defined a monetisation model is, the more revenue opportunities can be missed. A multi-pronged monetisation approach can attract more viewers. This panel discussed how a new service determines the available monetisation options ...
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VideoMonetising data in a privacy-first world using AWS Clean Rooms
IBC2023: Broadcasters are custodians of huge volumes of first-party data, and industry leaders are seeking privacy-compliant solutions to unlock more value, improve collaboration with advertisers, enhance the viewer experience by helping measurement providers better understand audiences, and increase the commercial value of broadcast content.
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Daily NewsArri opens virtual production studio New York
The new Arri Studio New York is expanding the company’s virtual production expertise to advertising and commercial content production.
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NewsNBCUniversal Names Mark Marshall as Linda Yaccarino Replacement
NBCUniversal (NBCU) has promoted Mark Marshall to oversee advertising and partnerships around the world.
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Thought LeadershipTrue OTT Ad Monitoring Requires Real Testing Devices
With advertising-based streaming video booming, AVOD and FAST channels rising in popularity and top subscription-based streaming services adding cheaper ad-supported tiers, these advancing trends come with their own frustrations. Dynamically inserted ads are often riddled with errors, leaving customers, advertisers, and service providers unhappy. In this opinion piece, Witbe’s Yoann ...
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NewsDisney+ to launch ad-supported subscription plan in UK and Europe
Disney+ is to launch its ad-supported subscription plan in the UK and select European countries on 1 November.
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Daily NewsImagine publishes adtech insights report
Ad tech solutions specialist Imagine Communications published a new report that it says presents media companies with insights and industry perspective on trends in the rapidly evolving world of connected TV (CTV) advertising.
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NewsViaplay CEO Anders Jensen Resigns
Nordic streamer Viaplay has announced the resignation of CEO Anders Jensen and downgraded its outlook for 2023 amid a challenging economic environment.
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Daily NewsVodafone Germany goes live with Synamedia Clarissa
Video software provider Synamedia announced that Vodafone Germany has gone live with Synamedia Clarissa to help evaluate advertising performance and reveal actionable insights into viewing behaviour across its GigaTV service.
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Daily NewsThinkAnalytics appoints Jo Kinsella
ThinkAnalytics, which specialises in AI-based personalised content discovery and viewer analytics, announced the appointment of Jo Kinsella as strategic advisor, advertising.
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NewsNetflix Reports 5m Users for Advertising Tier
Netflix has revealed that its ad-supported tier has reached almost 5m monthly active users (MAUs) just six months after launch.
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