Quickplay is showcasing the fruits of its latest collaboration with Google Cloud, as the partners aim to harness the power of generative AI to create new opportunities for consumer engagement, satisfaction and monetisation for the media and entertainment industry.
The Quickplay platform is being combined with Google Cloud Vertex AI. At IBC, Quickplay is unveiling the first proof of concept of the combined technologies that showcases how voice commands, large language models (LLMs) and Quickplay’s CMS can create a user interface for content discovery, personalised recommendations, comprehensive movie details and interactive quizzes.
Paul Pastor, Chief Business Officer and Co-founder of Quickplay, said: “The clock is ticking: Every streaming executive is feeling the heat to answer the question of, how are we leveraging AI and generative AI to improve our business outcomes?”
Stand Number: 5.H61