Lorenzo Zanni, Lead Research Analyst, IABM
Lorenzo Zanni is the Lead Research Analyst of IABM, the international trade association representing broadcast and media technology suppliers. Over the last three years, Lorenzo has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative, widely referenced, member resource it is today. Most recently, he has overseen the restructuring of the full range of reports to deliver more focused, highly actionable business intelligence. Lorenzo’s research is widely quoted in international industry publications and conferences, including IBC365. He has also presented at shows and conferences around the world, including IBC, NAB Show, the IABM Annual International Business Conference and Cabsat. A graduate of Pisa, Durham and Swansea Universities, Lorenzo Zanni holds a BSc in Economics and Management and an MSc in Business Economics.
- Industry Trends
The demand side of the industry is continuing to go through a radical shift, with changing revenue models influencing trends in media technology investment, according to the IABM Buying Trends Report.