If you think ISE is about the convergence of AV with broadcast think again. Show organisers say this has already happened. Even the IABM has a speaking slot, writes Adrian Pennington
What is the director of the new Star Wars movie doing at a trade show where exhibitors promote smart heating solutions and visitors want to know how to design wireless networks for schools?
You won’t find a clue in the name – Integrated Systems Europe – which is itself no longer as relevant as it was when the show launched in 2003. But you don’t have to look too far to understand that the underlying technology used to distribute digital media around corporations, shopping malls and educational institutions, is broadly the same as that used to produce and display filmed entertainment. Strip it all back and everything is IT and on a network...
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