IBC2017: Leading figures from traditional, alternative sports and eSports will feature at IBC2017 to discuss expanding business opportunities, fan engagement and rights management.

Football game camera crew

The platform futures conference strand on Sunday 17 September will spotlight leading sports executives examining traditional and alternative sports coverage.

The day will focus on how broadcasters can create, distribute and monetise sports content that enhances fan experiences and most importantly provide new revenue streams, with a particular focus on live sport.

The sports strand will also highlight the exciting opportunities for broadcasters in the burgeoning eSports sector, which is forecast to generate more than £1bn in global revenue by 2020.

Chatri sityodtong

Chatri Sityodtong

ONE Championship Vice President, PR & Communications Loren Mack one of the largest promoters of Mixed Martial Arts (MMA) will focus on the phenomenon of ‘alternative sports formats’, which provide exciting, different and lucrative alternatives to traditional competitions.

Mack will discuss the ONE Championship vision to build a major sports property for Asia set around the region’s ancient culture and traditions, while embracing 21st century content distribution via social media and smart devices as well as traditional broadcasting methods.

ONE Champtionship Founder and CEO Chatri Sityodtong said: ”This is a great opportunity to tell the world the story of Asia’s largest sports media property.

”ONE Championship is paving the way for the true beauty of martial arts to flourish in Asia, led by its inspiring and humble homegrown martial arts heroes. Martial arts has united an entire region with tales of bravery and showcases of heart and skill and I am thrilled to receive this opportunity” said Sityodtong. 

Hussain pic

Hussain Naqi

Also speaking in this session is Jacksonville Jaguars Senior Vice President for International Development Hussain Naqi  – the pioneering American football team that committed to be London’s unofficial NFL team in 2013. The Jaguars participate in the highly popular NFL International Series, which stages regular season NFL games at international stadia including Wembley Stadium (UK), Twickenham (UK) and Estadio Azteca (Mexico), building a dedicated following for the NFL outside the USA.

The conference stream will also looks at sporting competitions including From Twenty20 Cricket and Rugby 7s which have captured the hearts of fans and the cash of sponsors.  

Ben cronin

Ben Cronin

Sports leagues, teams and platforms want to create compelling opportunities for fans to engage as often as possible.

Publicis Media Sport & Entertainment Global Lead of Network Client Solutions Ben Cronin will lead a panel of experts to discuss how engagement has supplanted reach as the ultimate measure of brand and campaign value, and will examine how content creators and owners can craft, promote and monetise opportunities for fan interaction.

The unprecedented growth of eSports, and the exponential opportunities for broadcasters, will also be a hot topic at IBC2017.

eSports generally sees multiple professional players take each other on at real-time strategy, first-person shooter (FPS) or multiplayer online battle arena (MOBA) games, and FIFA football e-sports leagues are growing with the backing of European football leagues and clubs.

Tournaments such as the League of Legends World Championship, the Evolution Championship Series and the Intel Extreme Masters are now broadcast live to millions, with lucrative prizes on offer for competitors and major brands taking sponsorship deals.

To demonstrate the impact and excitement surrounding eSports, IBC will host two of the leading eSport champions competing remotely on the big screen, from 12.45pm on Sunday 17 September.

IBC will celebrate its 50th Anniversary with a football game against the Dutch football legends, Lucky Ajax

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