• BT Sport app enhanced for greater user experience and navigation
  • Video-led design with in-game stats and VR360 functions
  • Player to offer HDR will in live action viewing

bt sport new app2

BT Sport: New video-led designed      app

BT has updated the BT Sport app for small screen devices aiming to enhance the viewing experience for its customers with a series of new features.

For the first time, the updated video player will now offer programming in high dynamic range (HDR) picture quality with customers also noticing a new interface promising a simpler way of accessing stats and line-ups while still viewing live action.

The update includes an improved interface featuring an “ever-present menu allowing for easy navigation around the app”, as well as a carousel layout enabling customers to easily browse content.

BT consumer division managing director of marketing Pete Oliver said: “We hope this update, a video-led design, along with HDR on our enhanced player, will make the BT Sport App even better for our customers.”

BT added that the changes have been made with their customers at the centre of change, “to take control of their own viewing experience with features such as an interactive timeline and replays from multiple angles, in-game stats, and VR360, has also been updated.”

Earlier this year, BT announced the integration of its enhanced video player for UFC and WWE events, allowing viewers to watch full event replays immediately after the live broadcast and easily find the fight they want to view through the enhanced player’s ‘chapters’ feature.

Last August it launched BT Sport Ultimate, which was to deliver ultra-high-definition, HDR and Dolby Atmos sound for live sport.