Panellists also explore some of the challenges of monetising over-the-top video content across increasingly diverse connected devices and the need for server-side ad insertion to catch up with the rest of the ad tech industry. As the cost-of-living crisis continues, the opportunity for smaller publishers to target and monetise viewers looking for free content on connected televisions is examined. 

The panel also discuss:

• What is the business impact of credentials sharing? 

• Can credentials sharing be identified? 

• What options do streaming providers have to manage sharing? 

• What are the current limitations of server-side ad insertion? 

• How can SSAI address the market need for AVOD and FAST? 

• Can the industry expedite the shift of advertising budget from traditional to connected TV? 

• Where is the balance between connected TV apps and FAST channels in offering ad supported content?

Moderator:

Stan Moote, CTO - IABM 

Panel:

Laurent Potesta, CEO and Founder - Ad Insertion Platform

Gal Turjeman, CEO - Castify.ai

Nitsan Baider, Director, Product Management - Synamedia

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