Panellists also explore some of the challenges of monetising over-the-top video content across increasingly diverse connected devices and the need for server-side ad insertion to catch up with the rest of the ad tech industry. As the cost-of-living crisis continues, the opportunity for smaller publishers to target and monetise viewers looking for free content on connected televisions is examined.
The panel also discuss:
• What is the business impact of credentials sharing?
• Can credentials sharing be identified?
• What options do streaming providers have to manage sharing?
• What are the current limitations of server-side ad insertion?
• How can SSAI address the market need for AVOD and FAST?
• Can the industry expedite the shift of advertising budget from traditional to connected TV?
• Where is the balance between connected TV apps and FAST channels in offering ad supported content?
Stan Moote, CTO - IABM
Laurent Potesta, CEO and Founder - Ad Insertion Platform
Gal Turjeman, CEO - Castify.ai
Nitsan Baider, Director, Product Management - Synamedia