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NAB 2025: Backlight’s Kathleen Barrett on the growing importance of dynamic MAMS
With the industry pushing beyond the realms of traditional media and entertainment, where everyone is a content creator, Kathleen Barrett, CEO at Backlight has seen a growing demand for reliable and flexible media asset management solutions (MAMS).
IBC2025 HIGHLIGHTS
INTERVIEWS
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 4: "What job in professional media is safe?"
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 3: "Too often decisions are made by fear or by the CFO"
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"
Interview
YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”
TUTORIALS
Tutorials
AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation
Tutorials
