All Data analytics articles – Page 3
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NewsDPP develops IMF for advertising
The Digital Production Partnership (DPP) has developed of a proof of concept to show how component-based workflows using the interoperable master format (IMF) can be applied to advertising.
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Technical Papers
Understanding the effect of content type on the value of OTT audiences
In this paper, Vimeo discusses the ways in which content variation affects key aspects of OTT, including subscriber monetisation, viewership, and content management.
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Technical Papers
Networked collaborative recommendation architecture
In this paper, VTT Technical Research Centre of Finland explores architectural models for a recommendation engine network and a conceptual view of an ecosystem-based on them.
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News
Facebook agrees $40m settlement over ad engagement lawsuit
Facebook has agreed to pay advertisers $40 million to settle a class-action suit which accused the media giant of exaggerating video ad engagement metrics.
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Industry Trends
New broadcasters: Zeitgeist of our time
Global digital media publishers are defining broadcasting with 80% of audiences opting for video, according to Vice and Refinery29 executives who discussed the power of harnessing platforms and chasing niche audiences.
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News
YouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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News
Content and technology leaders combine to create an outstanding IBC experience
IBC2019 has been hailed a celebration of industry insights and excellence, with the world’s media, entertainment and technology industry once again gathering in Amsterdam to do business and forge connections.
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News
Facebook: Serendipitous value for video
IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.
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Video
Video Panel Interview: Max Métral, Damien Cullen, George Aivazoglou and Simon Eicher
IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting
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News
Cracking the African market: Dice, slice and then price your content
IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.
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Video
Content marketing: Authenticity is key
IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
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Executive Interviews
Interview: Marion Ranchet, Roku
The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.
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Industry Trends
The keys to success in a digital age
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
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Executive Interviews
Sharpening AI for profit in the Brazilian market
In charge of analytics for Brazil’s huge TV Globo, Carlos Octavio wades into rivers of data while striving to transform a corporate culture.
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Thought Leadership
Innovative ecosystem play
Following an era of rapidly changing technology, virtualisation and SDN/ NFV, 5G is now redefining businesses across the globe, writes Tech Mahindra global head of innovation Nikhil Malhotra.
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Industry Trends
Brain waves: How content could be as individual as a fingerprint
As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.
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Executive Interviews
Interview: Michael Nathanson
Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.
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Thought Leadership
Contextual is advertising’s version of vinyl
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder head of strategic partnerships Brian Rifkin.
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Industry Trends
Getting audience measurement – and influence – right
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
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News
US and France agree deal on digital tax
Silicon Valley technology giants will face taxation after the US and French Presidents struck a deal during the G7 Summit.
