All data articles
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Daily NewsVodafone Germany goes live with Synamedia Clarissa
Video software provider Synamedia announced that Vodafone Germany has gone live with Synamedia Clarissa to help evaluate advertising performance and reveal actionable insights into viewing behaviour across its GigaTV service.
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Industry Trends
Generative AI in Broadcasting: A rising tide
These days it feels as if it’s not possible to read the news or access social media without being inundated with articles and posts about Artificial Intelligence, but just how far and how useful has AI in broadcast become, asks John Maxwell Hobbs.
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Webinar
Webinar: Understanding the media consumer through data: A single customer view of the world
Join IBC365 on 31 May as we discuss and unlock new revenue potential for media companies across subscription and advertising through understanding, analysing and interpreting user data.
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Industry Trends
MWC2023: Netflix preaches cooperation not confrontation
Data debate between mobile operators and content creators/rights owners takes another step as Netflix uses MWC2023 keynote to lay out the media industry perspective, writes Adrian Pennington. Additional reporting and photography by Andrew Williams.
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Daily News
Seagate and Hammerspace team up to tackle data challenges
Seagate Technology and Hammerspace are joining forces to provide customers with “unprecedented” orchestration capabilities from data capture to cloud.
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News
How cloud, data, AI, and gaming technology transform the media value chain
Media companies are using the cloud, data, artificial intelligence, and gaming technology to become more agile, with a Microsoft session on IBC Digital offering real-world examples of how media companies are optimising their cost structure, creating new revenue streams, and responding to changing audience and advertiser expectations.
