All Digital advertising articles
Virtual Product Placement: A Sense of Place
The reason virtual product placement (VPP) is generating plenty of industry excitement is the fact that it offers the potential to monetise both new and archive content. However, VPP also brings with it a number of challenges, writes David Davies.
How to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
Yospace, RTL test SSDAI
German media group RTL Deutschland and advertising technology provider Yospace are jointly testing targeted, digital spot exchanges in collaboration with advertising sales specialist IP Deutschland.
Channel 4 revenues top £1 billion for first time
Channel 4’s revenues have exceeded £1 billion for the first time, growing by 25% year-on-year to £1.2 billion, according to figures in its 2021 annual report.
Global ad spend to rise 8.4% in 2022, says GroupM
Global advertising spend will keep growing in 2022, despite challenging economic conditions, rising inflation and war in Ukraine, according to predictions from WPP’s media buying unit GroupM.
The global view with WPP founder and CEO, Sir Martin Sorrell
The Chief Executive of WPP talks about China, Cuba and creativity and runs his eye over everything from the future of advertising, ad blocking, ad funding of content to the impact of social media and Brexit.
Sir Martin Sorrell: There’s life in linear TV yet
Speaking just prior to his 2016 IBC Conference Keynote Sir Martin said the latest forecast from GroupM , WPP’s media investment management arm, shows that TV is pretty resilient in the face of the digital revolution.
Broadcasters and telcos must work together, says Delport
Are traditional brands acting fast enough to compete with Google, Facebook and other big digital players? Dominique Delport thinks not.