All Digital advertising articles
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VideoThe global view with WPP founder and CEO, Sir Martin Sorrell
The Chief Executive of WPP talks about China, Cuba and creativity and runs his eye over everything from the future of advertising, ad blocking, ad funding of content to the impact of social media and Brexit.
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Executive Interviews
Sir Martin Sorrell: There’s life in linear TV yet
Speaking just prior to his 2016 IBC Conference Keynote Sir Martin said the latest forecast from GroupM , WPP’s media investment management arm, shows that TV is pretty resilient in the face of the digital revolution.
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Executive Interviews
Broadcasters and telcos must work together, says Delport
Are traditional brands acting fast enough to compete with Google, Facebook and other big digital players? Dominique Delport thinks not.
