All Thought Leadership articles – Page 5
-
Thought LeadershipDriving next level production efficiency
Remote production in the cloud is the next step for broadcast coverage, writes Haivision EVP CMO Peter Maag.
-
Thought Leadership
The relationship between insight and advertising
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
-
Thought Leadership
Content supply chains and the cloud
An efficient media supply chain remains a top priority for content owners that want to remain competitive, says Ooyala director of global product marketing Bea Alonso.
-
Thought Leadership
Disrupting the sports production process
Sports fans are particularly demanding, and rights holders and production companies are under ever-increasing pressure to produce more content, says Tedial vice president products Jérôme Wauthoz.
-
Thought Leadership
Sports broadcasting in the age of Twitch
Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.
-
Thought Leadership
Shining a light on those behind the cameras
It’s not just the wellbeing of those on-screen that is being neglected; we need to face up to the uncomfortable truth for those toiling behind the scenes, says CEO of the Film Television Charity Alex Pumfrey.
-
Thought Leadership
User experience: The 80-20 principle
For designers, the priority should be giving an experience that meets users’ experience and needs ahead of ‘special attractions’, writes Ostmodern’s CEO and co-founder Tom Williams.
-
Thought Leadership
Old rivals become new frenemies
Rival broadcasters are forming new alliances as they look to compete with streaming services.
-
Thought Leadership
Using the cloud to build data-driven broadcasters
As digital content consumption grows, for the first time broadcasters have a direct customer relationship with the viewer with “real-time” insight into the user experience, writes Yeming Wang.
-
Thought Leadership
Next Generation Audio: Getting audiences closer to the action
Recent developments in TV technology only offer more of the same, whilst Next Generation Audio offers completely new opportunities and a chance to address one of the most frequent causes of complaint made to broadcasters, writes Rupert Brun.
-
Thought Leadership
Is content still King for the Gen Z audience?
With SVOD set to be the biggest media story of 2019, Brave Bison CEO and IBC Content Steering Group chair Claire Hungate asks if linear broadcasters have overlooked innovation and ignored their audiences.
-
Thought Leadership
What's next in the world of immersive?
From 5G testing to biometrics and social VR, immersive experiences are evolving and advancing. Muki Kulhan rounds up the latest developments and highlights some interesting industry adoptions.
-
Thought Leadership
What 5G could mean for media and entertainment
The next generation of mobile technology holds enormous promise, particularly for media and entertainment, but managing consumer and industry expectations of 5G will be key, says Mark Smith.
-
Thought Leadership
The robustness of radio
With World Radio Day taking place on Wednesday 13 February, Paul Robinson assesses the health of radio and its role in society.
-
Thought Leadership
Looking back at 30 years of Sky News
With Sky News celebrating its 30th birthday, former anchor Martin Stanford recalls the early years of the rolling news channel.
-
Thought Leadership
We can do it: Taking action and changing culture
With women remaining notably absent from this year’s Academy Awards nominations, it is of vital importance that the industry does more to attract and retain women, says Digital Orchard managing director Sam Margaritis.
-
Thought Leadership
Why diversity is a business imperative
Diversity and inclusion are the key to delivering engaging content, says Mill Film’s Lauren McCallum.
-
Thought Leadership
AI in theory, practice, and media workflows
Although the reality of artificial intelligence (AI) as a free-thinking intelligence not unlike human intelligence is still the stuff of science fiction, it holds great promise for broadcast and media, writes Thomas Bause Mason, SMPTE Director of Standards Development.
-
Thought Leadership
Can 5G technology fuel a revolution in the international terrestrial transmission market?
There are strong similarities between mobile terrestrial television networks and mobile telecommunication networks in the way that they support data communication, writes Rohde Schwarz EVP and head of broadcast media division Jürgen Nies.
-
Thought Leadership
What do you know about mobile communication standards?
5G broadcast has considerable potential to offer to forward-thinking broadcasters. However, few broadcast executives count themselves as mobile communications specialists – very few know exactly what the 4G or 3G standards are or how they are defined, let alone the new 5G standard.
