IBC2022: This session is in two parts, in the first Matthew Bailey will present insights into the advertising revolution – how CTV, FAST, and AVOD are reshaping the TV and video landscape.
Matthew will give an overview of Omdia’s exclusive IBC report, examining the rapidly evolving – and growing – video advertising sector, assessing the total revenue opportunity for media owners across traditional and digital, linear and on-demand, TV and video channels. It identifies the key technologies required to maximize monetisation of this rapidly growing space, allowing vendors to see where they fit into this evolving value chain, which solutions they should prioritize, and who they should target.
In the second part, Max Signorelli delves into the prevalence of sport and the power of sports fans
Max will share Omdia’s latest consumer research on the media and technology consumption habits of sports fans around the world – which sports they’re engaged with, how they engage, which video services and devices they use, and much more. This research takes a deep dive into the profiles of these consumers, how they stand out in their markets and measure to how valuable they are, or how valuable they could be, to any and all media companies everywhere.
Come meet the Omdia team at the showcase threatre after this live session!
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