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With the advent of OTT services came a whole new frontier for the monetisation of content. The Covid pandemic then saw a spike in consumer demand for OTT services and accelerated the technologies that underpin a broadcaster’s ability to reach audiences with targeted advertising. In this panel, experts discuss the very latest advances in monetisation technologies, looking at the reality of what it takes for a broadcaster to serve regionalised and personalised content to global audiences encompassing millions of concurrent viewers.